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Copy of Salesforce.com

MIS 300 Project

Thierry Russo

on 15 January 2013

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Transcript of Copy of Salesforce.com

Derrière le Nuage Our Sales Team Marketing & Legal Studies
Marketing & Finance
Finance & Economics
Marketing & Communications
Accounting & Finance About Salesforce Founded 1999 by former Oracle Executive Mark Benioff
San Francisco, CA Headquarters
Niche competitive advantage: Enterprise Cloud Computing
Ranked the "World's Most Innovative Company" by Forbes Magazine Brad Smith
Fiona Flanagan
Leming Chen
Patty Hook
Jeff Cho First-Mover advantage

Various programs

Browser support
Variety of editions AppExchange 2 Services Listings
Partner Portal
Consultant Resource Center First SaaS CRM, developed in 1999 Competitive Advantage Creating an e-mail builder template directly located within salesforce.com
More efficient sync with Outlook Opportunities THREATS Competition:
Microsoft Dynamics CRM
Zoho Government Adoption Government/Public Sector
Rapid adoption of technologies mark shift from private sector to public sector
Potential & Innovation
Drive job growth
Preserve U.S. technology leadership
Security & Privacy
TechAmerica’s CLOUD2 Commission
Security framework, updating electronic communications privacy act, opening up transnational data flows, increased data portability, modernization of broadband infrastructure International Market Adoption Drive Japan’s Cloud 2 Industry

NTT Communications -Data center to serve rapidly growing customer base
Ruby Programming Language - Accelerate growth of Ruby developer community
Toyota Motor Corporation - "Toyota Friend"
Netyear Group Corporation - Applications for e-marketing and business consulting services

Commitment to Japan Global Movement – Japan Leader in Social Enterprising 50% of revenue goes directly to marketing
Acquisitions – commitment to being the leader in the social enterprise area $212 million purchase of Heroku
$326 million acquisition of Radian6 “Salesforce.com Innovations Pave the Way for Enterprises to Become Social”

The Sales Cloud 
Collaborate from any desktop or mobile device
Customers reported 30% increase in sales, 27% increase in deal size, 25% increase in win rate, and 33% increase in productivity
The Jigsaw Data Cloud
Sales professionals increase productivity, response rates and overall sales effectiveness. Paving the Way Upgraded by Wells Fargo
Potential for higher growth - Salesforce Chatter & Acquisition of Radian 6
Dreamforce 2011
Clouding computing event of the year
Sets the agenda for the cloud computing industry
Showcase customer success stories
Learn how technology can impact businesses through social, mobile and open cloud computing Salesforce Near Future INDUSTRY OUTLOOK Global cloud-computing market expected to reach $241 billion in 2020, up from $41 billion in 2010
Future of the Internet survey finds majority of technology experts expect that by 2020 most people will access software applications online and share and access information through remote server networks INDUSTRY IMPACT EFFICIENCY Throughput

Increased speed and accuracy in document delivery

"Virtual" employee-friendly
Archive and index capabilities Multitenant architecture
Consumes less energy than on-premise systems and private clouds
Saved an estimated 170,900 tons of carbon, the equivalent of 19.5 million gallons of gas in 2010 Not "Going Green"; Been STRENGTHS Offerings can be customized to fit the needs of any business
Reduces “turnaround time”
Eliminates the need to buy and install software and upgrades WEAKNESSES Perceived Reliability
Customers are apprehensive of web-based services
Need to build customer confidence
Public Website Outages
Experienced much technological stability in 2006 versus Value of Technology to Salesforce Brand “World standard in marketing innovation”

Delivers marketing automation to synchronize your sales with marketing initiatives and strategy

Reduced costs and increased productivity CRM = Technologies + Strategy + Process + Business Goals
Enterprise-wide level

Ultimate Goal: Positive Customer Relationships CRM Industry Overview ID Customer Types
Develop Targeted Marketing Campaigns
Understand Customer Buying Behaviors CRM Reporting Technology
CRM Analysis Technologies
CRM Predicting Technologies

Operational CRM
Analytical CRM Components Growing CRM 1987 – ACT! is released
1990’s – Contact Management → -> Sales Force Automation (SFA)
1995 – Gartner coins the term Customer Relationship Management (CRM)
1999 – Salesforce.com is launched
2007 – Force.com is launched PAST Advances in Technologies
User Friendly
Advanced Applications
Changes in Focus Present Consolidation of organizational strategic initiatives
Example: Connect for Salesforce

Social CRM FUTURE Supplier Power: Diminishing
Buyer Power: Growing
Threat of New Entrants: High
Threat of Substitute Products: High
Competition Within the Industry: Growing

Cost Leadership Broad Market
Low Costs Compared to Industry Competition Porter's Five Forces Evaluation Porter's Generic Strategy Evaluation Industry Analysis Value Chain: Salesforce.com QUESTIONS EFFECTIVENESS Usability
Structure and organization of the website

Customer Satisfaction
Free trial
Customer success stories Cloud Computing Software As A Service The delivery of computing as a service rather than a product, whereby shared resources, software and information are provided to computers and other devices as a utility (like the electricity grid) over a network (typically the Internet). (SaaS) A software delivery model in which software and its associated data are hosted centrally (typically in the (Internet) cloud) and are typically accessed by users using a thin client, normally using a web browser over the Internet. IN SUMMARY, Cloud Computing shaping the way of the future
Salesforce has been a major first-mover in this arena
More Cost Effective
Accounts are plentiful now, but will be interesting to see how their platforms help them sustain the threat of new entrants in the field of Cloud-Based Applications L'un des 10 Partenaires Certifiés Salesforce.com en France Salesforce.com pour les TPE/PME
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