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Daewoo Express Bus Service Pakistan
Transcript of Daewoo Express Bus Service Pakistan
Organization: Daewoo Express Bus Service, Pakistan
Strategies of Organization
President of Daewoo Express Pakistan: Mr. C.I.Kim
Incorporation: December, 1997
Beginning of Express Bus Service: April, 1998
Beginning of City Bus Service: November, 1999
Took over by Sammi Corporation, Korea: January, 2004
It is the "Single most" transport company having international links
25 Sub Terminals
200+ Buses operating in more than 33 cities
17 Main Terminals
"The strategy used to add new businesses that produces unrelated products or are involved in unrelated markets and activities"
Daewoo Pakistan Motorway Limited
Daewoo Pak Motors
"It is strategy which an organisation uses to builds competitive advantage by being unique in its own industry or market segment along one or more dimensions."
of Daewoo can be depicted from the following three characteristics
• Audio Songs.
• Family Movies, Dramas, Songs and Documentaries.
• Switching System with Multiple Choices of Audio & Video
• All esteemed daily Newspapers are also available in the bus.
• Provision of Head Phones with every seat for an undisturbed enjoyment.
The first and the foremost interest of Daewoo Express Pakistan (DEP) to ensure customers safety. It is ensured by each and every individual, interacting with customers, to make their journey a
This the greatest addition of
to the customers' satisfaction by Daewoo.
The bus starts its journey towards the next destination, no matter even more than half of the bus is empty, on time.
It performs a CSR by protecting the
i.e. Precious Time
Of Daewoo Express
Rare & Inimitable Resources
International trade Links
Minimum losses from decisions
Bus Technology; Premium Plus, Royal Class
Very few employees benefits
Less effective in cost/fares
Less effective in Corporate Social Responsibility (CSR)
90% Internal recruitment
First Mover Advantage
Brand Name and Customer Care
Lowest accident ratio
Inimitable and ValueableTechnology
Longest network with 42 terminals,operating in 33 cities
; Poor conditions of roads and low traffic education
; Law and order situation, property rights
; Emerging Competitors
; Influence of local politicians
“Unless and until population growth does not stops, and perhaps it will never, we don’t have to worry about our business. Like housing, road transportation is an evergreen business.”
Strategies of Daewoo Express, Pakistan
Guidance from Core Values
Training of Employees
HUMAN RESOURCE MANAGEMENT
Distinguished Market Share
Efficiency & Effectiveness
1. JOB DESCRIPTION
"Essential tasks, duties and responsibilities involved in performing a job"
HR planning Process
2. Job Specification
"Skills, Knowledge, abilities and other characteristics needed to perform a job."
HR planning Process (cont.)
HR Staffing Process
1. Internal Recruitment
2. External Recruitment
HR Selection Process
Training & Development Process
for newly recruited
Seminars & Workshops
are held for the development of Top level Management
Performance Appraisal System
Rewards & Incentives
Increment in Salary
Awards; Annual Performance Award and 10 Years’ Service Award
Moreover, Chances of Promotion are highest, based on performance, in Daewoo Express than in any transport company.
Faisal Mover (FM) Express Bus Service was incorporated on 2003 with Sargodha-Multan initially. Its prices are competitive and lower than Daewoo Express Bus Service and providing same services and comfort. After all, there is a long way to come up as a market leader.
Bilal Travels started as rent-a-car business in 1992. After acquiring a lot of experience and catering to the customers' needs and satisfaction it inaugurated its first inter-city bus service from Lahore-Faislabad in 2011. It got tremendous success in a very short time and as an emerging competitor of Daewoo Express Pakistan.
Performance Appraisal System
"Process of using multiple sources of appraisal to gain a comprehensive perspective on one's performance."
Daewoo Express Bus Service, Pakistan
All copy rights are reserved. Changing, copying or mutilating may cause serious penalty.
It is a functional organization due to its departmentalization around specialized activities. Moreover, it is highly integrated besides being highly differentiated.
To all. We also thank to staff of Daewoo Express who helped us in this project.