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Wearable Tecnology and mobile marketing

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by

Andrea Polletta

on 3 March 2014

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Transcript of Wearable Tecnology and mobile marketing

First Warning Solution BRA
Virtual Reality
Fitness Tracker
and
Smartwatch

Wearable Tecnology
New marketing frontiers

Internet of things
The Internet of Things (IoT) refers to
uniquely identifiable objects
and their virtual representations in an Internet-like structure.
(Wikipedia)
Wearable computers
, also known as body-borne computers or wearables are miniature electronic devices that are
worn
by the bearer under, with or on top of clothing
Wearable Technology
Google Glass
My Basis
Gear 2
https://getgero.com/about/
90 million wearable computing devices
Forecast 2014
Fonte: Abi Resarch
Approfondimenti
http://mashable.com/2014/01/26/fitness-trackers-real-time-data/
Abi Research
http://mobihealthnews.com/29532/abi-90m-wearable-devices-to-ship-in-2014/
Mashable
Approfondimenti
Oculus Rift
http://www.oculusvr.com/
Oculus Rift
Virtual reality (VR),is a computer-simulated environment that can simulate physical presence in places in the real world or imagined worlds. Most current virtual reality environments are primarily visual experiences, displayed either on a computer screen or through special stereoscopic displays, but some simulations include additional sensory information, such as sound through speakers or headphones
Virtuix Omni
http://www.virtuix.com/
Approfondimenti
The First Warning Solution
http://www.firstwarningsystems.com/
Approfondimenti
Sensoria smart socks
http://www.sensoriafitness.com/
Sensoria smart socket
A look into the future
Neuroheadset
Emotive Epoc neuroheadset
Approfondimenti
Emotiv Epoc
http://emotiv.com/
Biostamp
Wearable Chip
Approfondimenti
Biostamp
http://www.mc10inc.com/
Optical Device
Augmented Reality
Smart Clothes
Smart Clothes
Augmented reality
(AR) is a live, copy, view of a physical, real-world environment whose elements are
augmented
(or supplemented) by computer-generated sensory input such as sound, video, graphics or GPS data
How new technology is shaping fashion
Approfondimenti
http://mashable.com/2014/03/01/this-wearable-computer-is-like-google-glass-for-your-ears/
Werable for ears
http://mashable.com/2014/02/28/when-google-glass-haters-attack/?utm_cid=mash-com-G+-main-photo
New Yorkers React to Google Glass
Gero
Microsoft Intelligent Bra
http://guardianlv.com/2013/12/microsoft-makes-bras-now/
Curiosità
Smart bra only unlocks for true love
http://www.gizmag.com/true-love-bra/30662/
Five incredible ways Oculus Rift will go beyond gaming
http://www.techradar.com/news/gaming/5-incredible-ways-oculus-rift-will-go-beyond-gaming-1220211
Brain Control
http://www.liquidweb.it/services/brain-computer-interface-framework
Visual perseption and brain response
Hitoe
http://www.engadget.com/2014/01/30/ntt-docomo-toray-smart-cloth/
Ring: Shortcut Everything
https://www.kickstarter.com/projects/1761670738/ring-shortcut-everything
Full transcript