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Walmart

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by

Blanca Vacas Ruiz

on 4 December 2014

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Transcript of Walmart

1962 - First Walmart store opened
History
Introduction
Typology
Strategic apex
Techno-
structure
Support Staff
Middle Line
Operating core
1970s - Walmart expanded nationally
1980s - First Sam's Club opened.
- First Walmart Supercenter opened.
1990 - Nation's number-one retailer. Every Day Low Prices went international.
Entrepreneur
Porter Analysis
Vision and Mission
Vision
Mission
Values
Strategy
Organization
Walmart
Social Responsibility
SWOT
Financial
Operating strategy
Marketing
Business model
Organizational structure
Environment
Achievements:

Huge donations to Fighting Hunger Together Program
Sustainability Index
Renewable Energy
Reducing our carbon footprint, and we’re working with our suppliers to do the same
Walmart has challenged laundry manufacturers to reduce 25% of the water content in every dose of detergent



Staff
- Walmart expanded internationally
Founder of Walmart: Sam Walton
Goals:
- Great value
- Great customer service
Leadership through service
1950 - Opened a Walton's 5 & 10
Rapid growth of Walmart:
- Low costs
- Associates
1962 - Opened the first Walmart store
Suppliers
Negotiation capacity
Buyers
Negociation capacity
New approaches, technologies and store formats
Potential Entrants
Low
Low
Low
Substitutive products
Low
Capital ownership: Private company
Rivalry
Size: Big company
Economic activity undertaken: Commercial firm
Sector: Tertiary sector
Legal form: corporation
Mintzberg's five basic components of the organization
Cost leadership
Vertical integration
Internationalization

Chairman:
Rob Walton
Board of directors:
22 members
The 4 p's
Merchandising planner
Engineering
Production scheduling
Price
World´s largest retail company.
-250 million customers.
-11 000 retail units in 27 countries.
-ecommerce websites in 10 countries.

Cafeteria
R & D
Cleaners
Assistants
World´s largest company by revenue.
Operations director
Field manager
Advertising and Marketing director
Employees: 2,2 million.
Headquarters: Betomville, AR. USA.
#19 Most valuable brand in the world.
"To be the best retailer in the world in the hearts and minds of consumers and employees."
"Saving people money so they can live better."
Main objectives:
1. Low cost
2. High quality
3. Shorter lead time
4. Great flexiblity
5. High level of service
Respect for the individual.
Marketing segmentation
Striving for excellence.
Service to our customers, surpassing the expectations of our consumers.
Coordinator, Risk taker, Innovator, Alertness
Product
Promotion
Placement
Elements
Strengths
1. The powerful retailer.

2. Competence in information systems.

3. Wide range of products.

4. Cost leadership strategy.

5. International operations.
Weaknesses
1. High employee turnover.

2. Little differentiation.

3. Negative publicity.

4. The company is global, but has a presence in relatively few countries Worldwide.
Opportunities
1. Retail market growth in emerging markets.

2. Trend toward healthy food.

3. Online retail market.

4. To form strategic alliances with other global retailers, focusing on specific markets.
Threats
1. Rising commodity product prices.

2. Increasing competition.

3. Increasing resistance from local communities.

4. Walmart is exposed to political problems in the countries it operates in.
Cost
Revenue: 483,79 Billion $
Gross Income: 118,23 Billion $
EBITDA: 35,7 Billion $
Net Income: 15,8 Billion $
Share price:84,96 $
Market Cap: 247,9 Billion $

Client
Communication
Convenience
Logistic
http://stock.walmart.com/stock-information/
Private fleet of trucks.
9 Distribution centers for emergencies.
Warehouses strategically located.
Technical Advances
Sponsorship
The 4 c's
Conclusion
Ten keys to success
Advertising

Public relations

Sales promotion
1. Commit to your business
2. Share your profits with all your associates and treat them as partners
3.Motivate your partners
4. Communicate everything you possibly can to your partners
5. Appreciate everything your associates do for the business
6.Celebrate your success
7. Listen to everyone in your company
8. Exceed your customer's expectations
9. Control your expenses better than your competition
10. Swim upstream
¨We provide people with the skills and resources they need to open the door to opportunity and a better life¨.
Last year, we hired about 190,000 U.S. associates, 51% of our new hires were women and 49% were people of color.
In 2014, we added more than 32,000 U.S. military veterans within the first eight months of the year.
Full transcript