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Persuasive Writing

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Rebecca Archer

on 1 November 2015

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Transcript of Persuasive Writing

The Art of Persuasion
Decide on your POSITION
He's correct! An ARGUMENT is a statement of opinion with REASONS and EVIDENCE (examples) that supports that opinion.
To decide on your position, you will need to brainstorm the PROS and CONS of your topic. Decide which you can defend the best and write a PROPOSITION.
A proposition is just a statement. Once you have a proposition, you can begin to build your ARGUMENT.
The kind of evidence (or examples) that you use will affect which APPEALS are in your argument. A truly persuasive argument will have a variety of APPEALS.
Concession & Counterargument

The reason why you always brainstorm both sides is in order make a concession.

A concession is a respectful acknowledgment of an opposing view. When followed by a counterargument, it is a particularly effective persuasive tool.
Call to Action

The call to action is a request or command by the writer/speaker to move the reader/listener to take action

The best place for a call to action is in the conclusion.
Full transcript