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Ethos, Logos, Pathos

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Valerie Arroyo

on 30 November 2013

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Transcript of Ethos, Logos, Pathos

Ethos, Logos, Pathos, Kairos
How do you persuade your parents to do something you want? Let you go somewhere? Buy something? How do YOU make this happen?
Students will be able to apply Ethos, Logos, Pathos and Kairos to form persuasive arguments.
Rhetorical Strategies
What is rhetoric? The art of persuasive speaking or writing
Aristotle was a famous Greek philosopher who
lived from 384-322 BC, which is approximately 2300 years ago.
Literally translated from Greek, the word "philosopher" means "one who loves wisdom."
In about 300 B.C.E., Aristotle wrote a book entitled
"Art of Rhetoric." In his book, he identified
the three methods of persuasion: ethos, logos, and pathos,
Therefore, when reading and writing essays, these are the four components to be aware of:
ethos, pathos, logos, kairos
>Greek for "character"

>The rhetor establishes his/her credibility or reliability

>Ethos also refers to our sense of morality and justice.
Example: Is it ethical to kill animals for sport?

Timeliness of the topic
A good argument will use an effective combination of all three appeals. As a reader and viewer, pay close attention to how people are trying to persuade you.
Ethos! Ethos! Ethos!
... when a trusted doctor gives you advice, you may not understand all the medical reasoning behind the advice, but you follow it any way because you believe the doctor knows what s/he is talking about. You trust him or her!
She has ethos
Greek for
Is the argument LOGICAL? Does it make sense? Reasoning.
Focus on argument itself, not the person making it.
Evidence (statistics, pictures, sources).
The old Mac vs. PC ads used logos because they give specific reasons why people should own a Mac rather than a PC
LOGOS is arguably the noblest (highest) of the persuasive strategies because humans like to think we use REASON when we make decisions about buying things, or voting for people, or taking action.
Greek for “suffering” or “experience.”
Appeals to emotions and values of the audience.
Usually conveyed through narrative or story.
Appeals to pathos touch a nerve and compel people not only to listen, but also to take action.
Aristotle identifies kairos as intrinsically related to the audience. It is not only important to get the attention of the audience, but to occasionally choose a moment to re-awaken them to the attention of the speaker.
Kairos creates a sense of
EXAMPLE: Before WWI- Germany was demoralized and disorganized.
Adolf Hitler's Rhetoric was successful because of his charisma, mastery of delivery, and because he chose the
perfect time.
The German people wanted a way out of their economic chaos and cultural shame. Hitler provided them both with his strong, nationalistic oratory. If Germany's economy was doing better, Hitler would have had no affect on it's people.
Speaker Centered
Argument Centered
Audience Centered
Credibility or Ethics
Logic or Facts
Full transcript