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U-Cell Final Presentation

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by

Esther Putman

on 28 June 2013

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Transcript of U-Cell Final Presentation

Designing the Future of Cell Phone Service
U-CELL
WHO WE ARE
Esther Putman from Lexington, KY
Matt Thomas from Morehead, KY
Shelley DeHarte from Morehead, KY
Blake Barhorst from Morehead, KY
VALUE PROPOSITION
CUSTOMER SEGMENTS
PASS/ FAIL
Our surveys have shown that customers have great interest in our product. It seeks to solve a huge problem that almost everyone faces, so we're sure that it will be a success. Our survey takers seem to agree!
LET'S TALK MONEY
REVENUE MODEL
KEY PARTNERS
KEY RESOURCES
Many things go into making our business a success. Some of the most important resources that we will need to get our business off the ground include:
-Engineering consultation
-Website Design
-Advertising/ Marketing
-Investments for prototype manufacturing
CHANNELS
Our distribution channels include:
-Direct Sales through our website
-Dealers/ Retailers
-OEM's (original equipment manufacturers.)
OUR GOAL
To bring cell service to everyone,
even those in rural areas or other
places with limited connection.
HOW WE MAKE IT WORK
HITTING CLOSE TO HOME
We're from rural area that
often experiences dropped calls
and bad service. We know first hand
how beneficial this product will
be for people.
We're a group
of Kentucky students who saw a serious problem with a simple solution.
DON'T STOP HERE
In the future, we see the U-Cell being used on international levels, bringing reliable cell service to traveling businessmen as well as residents of any nation.
Still have questions? Contact us!
www.u-cell.webs.com
ucelltechnologies@gmail.com
@ucell_tech
Any business can be expensive to get off the ground, and ours is no exception. However, we've created a plan through which we can keep our start up costs low and our revenue high, especially with the help of investors.

See the Budget Plan in your folder for more details on what we think our startup costs will be and why.
The U-cell is an ideal product for almost anyone, but there are a few segments of customers that we feel will really appreciate what our product could do for them.
-People living in rural areas
-Traveling Business Men
-Emergency Response Teams
-Nations with characteristically poor cell service
We will have two versions of our product:
1. Installed feature on newly made cars with a $10 a month service fee.
2. After-market device that can be purchased for $160 and installed into the car, and maintaned with a $10 a month service fee.
Relationships are key! Here are some people we know will be beneficial to our company:
-Engineering Firm (such as Qualcomm)
-Toyota
-At&t
-Cisco
-Amazon
-Target/ Walmart



Our product costs $75 to produce.







We'll sell it for $160.
INNOVATIVE DESIGN
One thing that's unique about the U-Cell is it's innovative design. We kept the product light, durable, and cost effective with three main things:

-fruit-based polymer covering

-Nickel Phosphorus metal

-Aluminum wire instead of copper
"Don't have signals for days when visiting relatives"
"No service at all."
"There are certain areas where I always loose service."
"Almost no signal until I get into town."
"One time I was in a crash in Mercer county and I couldn't reach 911."
"I often loose service in rural areas."
"Spotty service. Calls get dropped."
"I hate having dropped calls..."
"Service bars definitely decrease."
"I can never send any messages.
"
"No signal near rivers."
"I can't hear the other line."
U-Cell Technologies
Our product is valuable to the customer for many reasons.
-bringing them cell service in rural areas
-allowing them to contact emergency response teams, even in cell blackout zones
-revolutionizing the way they see cell phone service.
-more cost effective/ practical than our competitors
Full transcript