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Eating soup with a fork

Template marketing vs. Contemplative marketing. Which is the next communication channel, will it bring the desired ROI?
by

emanuel clonda

on 27 November 2012

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Transcript of Eating soup with a fork

Multichannel marketing
Customer fragmentation EATING SOUP WITH A FORK. TEMPLATE MARKETING VS.
CONTEMPLATIVE MARKETING DROP THE TEMPLATES & OLD HABITS.
THINK NEW MARKETING FOR NEW CHANNELS. Nowadays consumers decide
which is going to be
the next communication channel. WHO IS THE DJ? TRENDS RESPONSIVE is the word.
Reacting quickly and positively. ARE YOU IN THAT TARGET GROUP? SHOULD WE WEAR BRAS IF WE DESIGN A BRA CAMPAIGN? HOW DO YOU CHOOSE
THE MIX OF
COMMUNICATION CHANNELS
IF YOU AREN'T USING THAT CHANNEL? IT'S BETTER TO RESEARCH,
THAN TO MAKE ASSUMPTIONS. HIPPOS is a multi-disciplinary creative agency, founded in 2004.Since, HIPPOS designed marketing and communication campaigns for most industries.Enjoy some opinions on the future of multichannel marketing. AVOID
BLINDFOLDED
CAMPAIGNS USING TEMPLATE MARKETING
FOR NEW CHANNELS
WILL DELAY DESIRED RESULTS. THE INVESTMENT IS GREATER THAN THE ROI? CONTEMPLATE YOUR COMMUNICATION
CHANNEL & TARGET BEFORE STARTING A CAMPAIGN. THE FUTURE? SERVICE DESIGN
FOR THE NEW MARKETING. INNOVATION RESEARCH+
CONTEXTUAL STRATEGY=
THE RIGHT SPOON FOR THE RIGHT SOUP Wikipedia lists 202 social networks, 14 with over 100 million users.
In 2013 in Romania, 3 out of 10 TVs will be connected to the internet. IS YOUR WEBSITE RESPONSIVE? Every marketing
plan is a quest. THE VULCANO SHOWS UP QUICKLY. WHAT IF WE ARE ALL AFRAID OF THE ROI CONSEQUENCES. OF MULTICHANNEL MARKETING A presentation by Emanuel Clonda
@ Internet&Mobile World 2012 www.hippos.ro / office@hippos.ro
Full transcript