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Transcript of Social Media
What else can Companies use Social Media for?
Using it as a resource for data
A tool for relationship building and sales
A feedback loop for product improvements
What is Social Media Marketing?
A form of internet marketing that uses social media networks in order to achieve marketing communication and branding.
Sharing = ?
Why it is used in a Company
Creating a brand identity and positive brand association
Communication and interaction with key audiences
Companies that use Apps
How social media can make history
73 Percent of fortune 500 companies were active on twitter
Social Media Continues To Grow:
Instagram social media traffic grew by 17,319 percent
Pinterest grew by 5,124 percent
New users across the world
New users are expected to grow by 21.1 percent in Asia-Pacific
New users are expected to grow by 23.3 percent in the Middle East and Africa
There are many companies who use Social Media to their advantage
The Nike Facebook page has over twenty three million likes on Facebook
In addition to its main page, Nike also has separate Facebook pages for different sports. These include Football, Basketball, and running.
“Target has over one million followers on Twitter (https://twitter.com/target).”
They interact with customer by responding to tweets.
It allows them to a quick way to respond to customer’s questions and provide customer service.
Popular Types of Social Media for Video Games
Good Marketing for Games
Uses apps like Facebook, and Twitter to get word out about a new game.
Director of Public Relations of Telltale games, Job Stauffer’s hint
“Bad” Marketing for Games
Uses negative press as good press.
People get talking=Free Press
Max Clifford and Grand Theft Auto
Games in Social Media
Games have online sections where people are allowed to communicate.
Exclusive games only to certain social media sites.
Candy Crush & Farmville.
Also helps with free marketing.
How It’s Made
What It Can Do