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Social Media

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by

Christie Smith

on 13 April 2015

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Transcript of Social Media

https://vine.co/v/OOzlBmBtdlY
What else can Companies use Social Media for?
Using it as a resource for data
A tool for relationship building and sales
A feedback loop for product improvements
What is Social Media Marketing?

A form of internet marketing that uses social media networks in order to achieve marketing communication and branding.
Social Media
Youtube
Youtube
Twitter
Facebook
Facebook
Pinterest
Pinterest
Instagram
Twitter
Instagram
Sharing = ?
Why it is used in a Company
Brand awareness
Creating a brand identity and positive brand association
Communication and interaction with key audiences
Companies that use Apps
Vine Examples:

How social media can make history
Oreo:
Southwest:
https://vine.co/v/OPrl5iKW1Hp
73 Percent of fortune 500 companies were active on twitter

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Social Media Continues To Grow:
Instagram social media traffic grew by 17,319 percent
Pinterest grew by 5,124 percent
New users across the world
New users are expected to grow by 21.1 percent in Asia-Pacific
New users are expected to grow by 23.3 percent in the Middle East and Africa
There are many companies who use Social Media to their advantage
Nike
The Nike Facebook page has over twenty three million likes on Facebook
(https://www.facebook.com/nike).”

Nike
In addition to its main page, Nike also has separate Facebook pages for different sports. These include Football, Basketball, and running.

Target
“Target has over one million followers on Twitter (https://twitter.com/target).”

Target
They interact with customer by responding to tweets.
It allows them to a quick way to respond to customer’s questions and provide customer service.

@AskTarget
https://vine.co/v/OYhXXt0QBza
Popular Types of Social Media for Video Games
YouTube
Twitch
Reddit
Facebook
Twitter
Good Marketing for Games
Uses apps like Facebook, and Twitter to get word out about a new game.
Example:
Director of Public Relations of Telltale games, Job Stauffer’s hint

“Bad” Marketing for Games
Uses negative press as good press.
Starts controversy
People get talking=Free Press
Example:
Max Clifford and Grand Theft Auto

Games in Social Media
Games have online sections where people are allowed to communicate.
Exclusive games only to certain social media sites.
Examples:
Candy Crush & Farmville.
Also helps with free marketing.
Show Product
How It’s Made

What It Can Do
Full transcript