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Social Media Solutions

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by

Nelleri Prabhakaran

on 10 June 2013

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Transcript of Social Media Solutions

Understanding Social Media
POST Methodology
Benefits Agenda Snapix Courtesy: CommonCraft Understanding Social Media Social Media Landscape Key Statistics log
acebook
interest
witter
Picasa & Flickr
hance
Youtube Technologies Content forms:
Articles specific for the TG (E.g. How to plan your wedding)
Top tips and ‘how-to’ features (e.g. how to prepare for a professional head shot)
Profiles of local businesses, Ones that assist the TG (E.g Caterers for weddings)
The stories behind your images
Advice from experts
Reviews of new equipment
News about upcoming photography exhibitions or events
Answers to frequently asked questions. Snapix Blog Objectives Brand Building
Managing Relationships
SEO Rankings
Service Offering Seeding
Inspiration & Feedback
Increased Referrals Benefits
The average Facebook user has 150 friends.
More than 50% of active users log on to Facebook each day.
More than 250 million photos are uploaded to Facebook each day, it’s currently the largest repository of images on the web.
More than 75% of users are from outside the United States.
Each month, more than 500 million people use an app on Facebook or experience Facebook on other websites.
There are more than 900 million objects that people interact with (pages, groups, events and community pages).
Facebook is the 2nd most visited site in the world with regard to unique visits Facebook Create a community - Snapix at the center
Promote Own + Other Content
Constant engagement
Facebook Ads for spread & Visibility Facebook Optimization The users would be given a theme every week (E.g. Colours of your City)
The users would have to upload it either on our Facebook page (An application would be made for the same) or mention Snapix's Twitter handle and upload it on Twitter
The best of the lot would be gratified Theme Project - Contest Pinterest Position Snapix as a thought leader in the space of Photography
Create an ecosystem to foster relationship with existing clients
Increase the referrals/word of mouth
Create visibility and awareness for the brand Snapix Twitter Wikipedia defines it as a group of Internet-based applications that is build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of user-generated content.

Web 2.0 is a concept that takes the network as a platform for information sharing,  interoperability, user-centered design, and collaboration on the World Wide Web Communication shift- Monologue to Dialogue
Focus of communication is on an Individual
Various Platforms. They differs in the tone of Content
Today's consumer wants to be heard and reciprocated and not just spoken to... Social Media Simplified POST Stands for:
People
Objective
Strategy
Technologies POST Methodology Social Media Male & Female
Age 16+
Affluent, SEC A
Brands, couples, parents, models People Our TG falls majorly under the Spectators, Joiners Category Business Objectives Social Media Objectives Position Snapix as a Social Brand,
Portray Snapix as a body of knowledge in the space of Photography
Be creators of content along with curators of Quality content
Focus to be on Original content
Be truly social (engage, evangelize, adopt) Begin with an end in Mind:
Social Media as a platform to maintain and enrich relationship with existing clientele and create an environment to exhibit photographic brilliance and generate referrals Strategy Content is King A 3 pronged content Strategy
1) Tent Pole: Long
2) Short Peg: Short
3) Conversations Our Focus is on creating original content & Portraying Snapix as a thought leader in the space of Photography
Blog becomes a platform for long (Tent Pole) Content
The Blog will be enabling a pull strategy with the quality of content shared
A place for the brand story to unfold Blogs Leena Kejriwal The new Facebook timeline focuses around a strong narrative
Here telling a brand story is very crucial, from inception to growth and the everyday life
A platform to get the fans/users feel the brand as a part of their everyday life
Each piece of content is a small tale in its own rights
Effective blend of images, videos and text should be maintained Statistics People Process Listen
Talk
Engage
Evangelize
Adopt Twitter is a platform that epitomizes the word Realtime
Art of Communicating in 140 characters
An effective tool, keyword optimization- SEO
Twitter is a very effective form of Short Peg Content, enables mobility to blog content
Twitter is an excellent market research source Twitter Approach Create a brand handle @snapix along with personality/personnel handles @PriyalThakkar
Listen to the Tweetosphere with search tags
Respond to Tweeples who have questions about photography
Share valuable content in your own voice
Use keywords in your tweets
Connect with the right people on the space, Industry leaders etc...
Incentivise the followers through retweets and timely replies
Run interesting contests, keeping the realtime perspective in Mind A virtual board to showcase artistic brilliance
Categorize expertise into various boards
Appreciate the art around the space
Creating virality for the work
Creating a holistic appeal for the services offered Pinterest A social platforms for Industry professionals to display their work
Portray as industry experts
Build a following
Exposure to the right eyes
Competitor analysis and trend analysis Behance Flickr & Picasa Yahoo & Google
Search Engine Optimization, Bing & Google Search
Effective use of Tagging enables virality of content
Works on the principle of telling a story with your photos
Better organization of pictures is possible
Secured Sharing and flexible privacy controls Tell a story with your photos and allow whoever you want to comment.
Add notes to explain or comment right on the photo.
Favorite the photos you like best to easily find them later, and see who has favorited yours.
Add people to your photos for your reference, and so they can see what you've posted.
Add tags to categorize your photos and to help others find them in searches. Amit Ashar Suggested Way Forward Facebook Page
Snapix Blog Snapix Pinterest Phase 1: First 3 months Phase 2: 4th - 6th Month Twitter:
Multiple Handles Behance Flickr
&Picasa Social Stats:
500 years of YouTube video are watched every day on Facebook, and over 700 YouTube videos are shared on Twitter each minute
100 million people take a social action on YouTube (likes, shares, comments, etc) every week
More than 50% of videos on YouTube have been rated or include comments from the community
Millions of videos are favorited every day
Clicks on the ‘like’ or ‘dislike’ button on YouTube have doubled since the start of 2011. For every ‘dislike,’ we get 10 ‘likes’- people like to tell other people about the stuff they love. YouTube In 2011, YouTube had more than 1 trillion views or around 140 views for every person on Earth
Over 3 billion hours of video are watched each month on YouTube Source: YouTube Create compelling videos
Create Brand channel
Make your video findable
Annotations to drive trafffic
Ads: Promoted videos Praveen Bhat YouTube
Channel Presented By: THANK YOU!!
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