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Porter's five forces analysis - Hotels

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by

Michaela Brůnová

on 6 April 2015

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Transcript of Porter's five forces analysis - Hotels

Rivalry
-Company ´s competitiveness

-Competition benefits

-Ways to satisfy the customers

Threat of other stakeholders

Governament
licencing restrictions
safety and technical rules

Environment
energy
waste
water
Buyer Power
What's Buyer Power?
Porter's five forces analysis - Hotel Industry
Bargaining Power of Suppliers
REFERENCES
http://strategiccfo.com/wikicfo/buyer-bargaining-power-one-of-porters-five-forces/
http://www.slideshare.net/kritichouhan1/analysis-of-hotel-industry-in-porters-five-competitive-forces?qid=5aa46263-da0e-4724-9deb-a88252813d4a&v=default&b=&from_search=1
http://www.slideshare.net/kritichouhan1/analysis-of-hotel-industry-in-porters-five-competitive-forces
http://themarketplaceoflife.blogspot.pt/2011/02/porters-five-factor-model-and-hotel.html
https://www.scribd.com/doc/50458203/Porters-5-forces-analysis-for-hotel-industry
Hostels
Motels
Camping areas
Renting house
Renting caravan
Threat of New Entry
1,Rivalry

2,Entrants

3,Threat of substitutes

4,Bargaining power of suppliers

5,Bargaining power of buyers

6,Threat of other stakeholders
Thank you for your attention!

Any Questions? :)
cooperation with many suppliers

high class hotels

where we can see the bargaining power of suppliers
Threat of Substitution
In short..

Buyer Power is High/Strong if:

• Buyers are more concentrated than sellers

• Buyer switching costs are low

• Buyer is price sensitive

• Buyer is well-educated regarding the product

• Buyer purchases product in high volume

• Substitutes are available
Tour Operators
Domestic or International Airlines
Convention Organizers
Bulk Purchases of Hotel Rooms
Profitability and Competitive Intensity Analysis
Suppliers : 2
Rivalry : 2
Threat of stakeholders : 2
Thread of Substitution : 2
Threat of New Entry : 3
Buyer Power : 2
Average : 2,16
Competitive Intensity : Medium
Profitability : Medium
The suppliers
developers
real estate companies
interior design and furnishing companies
architects
management and training service providers
marketing companies
industry consultants
ICT manufatures
suppliers are monopoly
high barrier to entry to the sector
unique produkt or service
the customer ins't importat client
Where we can see the bargaining power:
Zelina, Müge, Zuzana, Michaela
Full transcript