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MUSIC MARKETING MYTHS (Janine Stonhill)
Transcript of MUSIC MARKETING MYTHS (Janine Stonhill)
SPONSORSHIPS / TOURS
MUSIC IS ONE DIMENSIONAL
DOWNLOADS ARE NOT DEAD
CHOICE DRIVES PARTICIPATION
MUSIC PROGRAMS ARE TOO EXPENSIVE
CHOICE INCREASES PERCEIVED VALUE
MUSIC MARKETING = TOUR SPONSORSHIP
ARTISTS ARE BRAND AVERSE
$150MM Cdn Spent in Entertainment Marketing
EVENTS & CONTENT
EVENTS & CONTENT
THERE IS NO WHITE SPACE IN MUSIC MARKETING
Music promotions deliver choice when the right partners are at the table
How does a music program investment line up against current promotional investments?
The Music Landscape in Canada
Leverageable over multiple platforms/ integrated into marketing mix
SPONSORSHIPS / TOURING
Evolution of Sponsorship to Partnership
ROI is 8:1 (tangible value)
MUSIC CAN DELIVER AGAINST YOUR OBJECTIVES, JUST ASK
leave us your card for an invite to some of our great up coming events.
300% increase in qualified, promotionally registered hotel stays in the first 5 days