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2014 Chevy Commercial- Maddie

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by

Morgan Carter

on 20 February 2015

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Transcript of 2014 Chevy Commercial- Maddie

2014 Chevy Commercial- Maddie

Argument/Purpose
*Chevy grows with you like a dog
*be a friend
*Long lasting, durable

*Buy a Chevy vehicle

Structure
*Goes back in time with the dog
*First place
*High school Graduation
*Break-ups
*Learning how to drive
*Birthdays
*Learning how to read
*Finally, picking the puppy

Target Audience
*Parents buying a car for their kids
Rhetorical
*Ethos: the car lasted trough her childhood & then became hers
*Pathos: connected it with a dog
*Logos: "A best friend for life's journey" suggesting it will last long

by: Morgan Carter
Sad
*Music makes it more emotional and the audience can relate better to the commercial
Tone
Full transcript