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Cross media study - changes in consumption habits

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Fergie Ferg

on 17 July 2017

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Transcript of Cross media study - changes in consumption habits

Cross media study - changes in consumption habits
Binge Watching
Binge-watching, also called binge-viewing, is the practice of watching television shows in large chunks, rather than traditional episode by episode format.

Binge-watching as relatively contemporary cultural phenomenon, has become popular with the rise of online media services such as Netflix and Amazon Prime, satellite on demand services such as Sky and Virgin On Demand, as well as illegal means such as streaming or torrenting, and the fall in prices of DVDs and Blu Ray box sets, due to mass production.

In a survey conducted by Netflix in February 2014, 73% of people define binge-watching as “watching between 2-6 episodes of the same TV show in one sitting.”
Some of the changes in audience consumption habits
Binge watching
Second screen viewing
In your case study....
Binge Watching

On demand watching

Online platforms

Media Meshing
Practice Paragraphs
How has Technological Convergence led to a change in consumption methods?

(hint, think how, how, how, when, where)

Be prepared to write your answer in PEE paragraphs so you must be able to give examples of each point, and then link it back to the question.
Audience's consumption habits (how audiences consume the media) are changing
So why has this happened?
Technological Convergence
Industrial Convergence
This is referring to how media conglomerates are becoming more and more powerful and buying more and more media companies.
Horizontal Integration
Vertical Integration
Media Convergence
Media Convergence is the coming together of media institutions, technology, and audiences being much more active participants in the media.
In your case study - Media Convergence
User Generated Content
How does the institution take advantage of technological convergence with your products?

How does the institution offer interaction to the audience?

Is the product multi-platform?
Multi-platform presence
To use in a sentence -
The institution takes advantage of technological convergence by......
How has technological convergence changed audience consumption habits?
How has this changed audience habits?
Media Meshing
What is ‘binge-viewing’?
How can you do it?
What factors have led to it being such a dominant trend, in terms of changes in audience consumption?
Conducting activities or communicating via other devices while consuming media that are related to the TV/film/game being watched.

Using multiple platforms simultaneously to enhance the experience of a media product (e.g. interacting or communicating on a smartphone about TV content being viewed)
Media Stacking
Conducting activities or communicating via other devices while consuming media that are unrelated to the TV/film/game being watched.

Using multiple platforms simultaneously to conduct additional media tasks while consuming a media product.

Simultaneously ‘stacking’ and ‘meshing’ is called Media Multitasking.
Media meshing
Media stacking
Can you think of examples of each?
Audience consumption habits
Case study so far.....
Media forms (genre, narrative, media language)
Star Power
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