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How Internet Marketing helps your real estate business

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by

Truong Yen

on 1 April 2015

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Transcript of How Internet Marketing helps your real estate business

HOW INTERNET MARKETING HELPS YOUR REAL ESTATE BUSINESS
Internet Marketing
1. What is Internet marketing?
2. Why using Internet marketing?
3. How to use Internet marketing on your Real Estate business?
What is Internet marketing?
Internet marketing, or online marketing, refers to advertising and marketing efforts that use the Web and e-mail to drive direct sales via e-commerce as well as sales leads from Web sites or emails

(webpodia.com)
Why using Internet marketing?
How to use Internet Marketing for your Business?
1. Website
2. Newsletter
3. Social Media: facebook, twitter, Linked IN, Google +, Pinterest,
Web Marketing
Social Media Marketing
e-commerce Web sites,
affiliate marketing Web sites
promotional or informative Web sites
online advertising on search engines
organic search engine results via search engine optimization (SEO)
Email Marketing
Advertising and promotional marketing efforts via e-mail messages to current and prospective customers
eg. newsletter

Viral marketing efforts via social networking sites like Facebook, Twitter, YouTube and Digg, ...
The power of W.O.M
Cheap, almost free
Effective
Wide spread, viral
Conversation
Expensive more competitve
Ineffective
Less reach to customers
Monologue
NEW
OLD
1. Growing popularity
2. Main communication tool of the future
3. Breakthrough advantages for marketers as compare to the old media
Website
Emails - Newsletters
Social Media
ROLES
Provide information on the project
Platform where customers can register their interest.
Affiliating websites: advertising banner
REQUIREMENTS
Professional design
Regular updates
Weekly blog posts
Customer register management

REQUIREMENTS
Draft newsletters that do not end up in customer's spam inbox
Send the newsletters regularly, eg. 2 per week
Manage auto-response mechanism
Manage subscription list every month
ROLES
Inform customers with updated information from the project's website
Build relationship with customers via regular correspondence
Get customers to know about different events of the project.
ROLES
Fast updates on what's new in the project to the customers
Platform for actual interactive conversation with prospective customers
Gain more credibility from clients as people tend to trust recommendations from friends
Expand network of referals
REQUIREMENTS
Set up various social media that have sufficient information about the project
Daily posts to keep your social network's pages engaging
Manage replies to customer promptly
Thank you for your attention and all the best for your business.
The choice is yours.
Be left behind
Being at the forefront to approach your future tech-sawvy customers
ITS ALWAYS A JOURNEY,
NOT A DESTINATION

EVOLUTION OF COMMUNICATION
Full transcript