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Lulu.com prezi

Final 2013-04-12

Steve Wishman

on 11 September 2013

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Transcript of Lulu.com prezi

So you have your new
It doesn't happen overnight
Requirements of
Thought Leader
Define and reach out to your audience
& Interviews
Get Social
Start a blog
share it with the masses?
idea and you want to
Best way to stay fresh,
develop content and provide a
value-add to your audience. Also, search engines favor sites that regularly produce interesting
and entertaining content.
Content should be directed to your audience

Be engaging! Look to create discussion.
Be frequent! Stay up to date and keep your audience interested

Starts to build your
base audience, your community

Increases exposure to new audiences, partners, and industry experts
Extends your network and content reach
Here are some …things you should consider doing:
goal: Start to develop your personal brand and voice.
Look for opportunities to spread your expertise and exposure
Contribute articles and interviews for industry media
Vary your content
Blogging isn't the only content type out there. Think about how else you can present your ideas/knowledge
YouTube Video series
Solidify your knowledge
A book is permanent. It allows a thought-leader to formally expand on their ideas in a format that can be documented, monetized, and shared.
The new way to publish
for the 21st century

Can easily be altered, added to, and supplemented without reprinting

Digital means easier share-ability and access by readers

E-readers, tablets, and eBooks are selling exponentially
Self-publishing allows thought-leaders to have complete creative control and ownership over their work. Even more so, it is simple and straightforward and accessible to everyone.
Lastly, self-publishing allows the author to earn the highest percentage of revenue from their book sales.
Get out there in a new way
“Farewell, one-dimensional thinking. Welcome instead the power of inter-connection, flexibility, and the unexpected 'Aha!'"
We all know mobile is changing how we consume media and communicate. How are you becoming a mobile entity?
Mobile App
Unique events for idea sharing
For more information about self publishing,
visit: http://www.lulu.com
Full transcript