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UX Comes From Users

Fly Conference Budpaest
by

Laszlo Laufer

on 12 May 2016

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Transcript of UX Comes From Users

convert into a scenario
Feature
set
important for the user
features you are interested in
system critical tasks
Tasks
simple
phrase task
NO clues
no imagine
no words from the interface
open
closed
whole situation
1 interaction sequence
Task completion
click
find
achieve a goal
know how to use
compare
do sg.
answer a question
Other People's Products
user has interest in
lab+ remote testing
not testing the user
keep asking
Participants
Users
Newbees
other software??
previous knowledge?
1
2
3
don't reveal what you think
uncertain about your intentions
better not to test your own idea
rotate tasks
never give up
screening
silence is your turn
slow down the process
shift
attention gently
focus on
the
whys
rotate tasks
simple wording
not system oriented
think in scenarios
from general to specialized
reinforce
OPP
pressure on the moderator
more complicated to set up the scenario
no pointing at the screen
not looking at anything
"If you want to know all about Andy Warhol, just look at the
surface
of my paintings
and films and me, and there I am."
- Andy Warhol
You know yourself,
but what do others know
about you?
Feedback
team,
they are all geeks
they don't use
they experiment
they are bored with the old
they want something innovative
they will never be as geek as you are
they can't do basic things you cannot imagine
they are goal oriented
they are the worst VC's
they know something you'll never know
from
friends,
gurus
Users
from
Mr. User
Mrs. User
the User kids
(Andy and Mandy)
Usef, the
Bloodhound
the
see your app for the first time
"double-click"
don't ask for
opinion

just
ask them to
use
your app

"template hate"
Give them
Chose the right
not funny
realistic
what they say
László Laufer
laszlo.laufer@prezi.com
think
You
are
what
your
users
ff
impossible mission
do
think
discover
design
implement
evaluate
meet users
meet non users
in their natural habitat
iterate iterate iterate iterate iterate iterate iterate iterate iterate iterate iterate iterate iterate iterate iterate iterate iterate iterate iterate iterate iterate
how many tests?
UX
Users =
= Experience
You =
= Opinion
UX Comes From Users
VCs
Dev
Full transcript