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User Experience

Marketing Environment

Sunny Roh

on 2 August 2013

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Transcript of User Experience

Why is User Experience Important
Definition of User Experience
"How Can Anyone Perfect Anything?"
Developing a Website
User Experience on Mobile
User Experience (UX) is the Quality of Experience a person has when interacting with a product, website, or application
Evolve to meet growing changes in technology and modes of information
GOAL: Create Optimal Experience
Different Expectations & Goals for Consumers

Smaller screen sizes makes it challenging for developers

Non-Disruptive User Experience
Bank of America: Check Deposit
QR Codes improving Shopping Experience
Smartphone Differentiation through User Experience
User Interface Design

Information Architecture
Navigation, Menus, Site maps

Accommodate future changes
Digital Era
Evolution of Technology
Relevance of Cloud Computing
Increase in content from various sources, meeting the expectations of users is challenging.
Cloud computing helps to deliver information at the speed in which users
Full transcript