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Presidential Candidates Rhetoric
Transcript of Presidential Candidates Rhetoric
How does presidential candidates’ rhetoric inform the people's understanding of critical issues during an election?
The critical issue we chose was their plan on how to improve college tuition and loans.
Both plan to provide the money for their ideas by refinancing existing federal dollars.
Both plan to improve the current education system in place in America.
They both contrast each other to make themselves more appealing.
Donald J. Trump's Plan
Immediately add 20 billion dollars toward school choice by refinancing existing plans.
Give states the option to allow this money to follow the student to the college of their choice.
Make school choice nationwide
Campaign, Trump Pence. “Education.” Road to 270, www.donaldjtrump.com/policies/education/.
Jaschik, Scott. “Trump's Campaign Co-Chair Describes Higher Education Policies Being Developed.” Trump's Campaign Co-Chair Describes Higher Education Policies Being Developed, Inside Higher Ed, 13 May 2016, www.insidehighered.com/news/2016/05/13/trumps-campaign-co-chair-describes-higher-education-policies-being-developed.
Li, Grace Z. “This Is Trump's Stance on Student Loans.” USA Today, USA Today, 22 June 2016, college.usatoday.com/2016/06/22/this-is-trumps-stance-on-student-loans-and-it-could-hurt-poor-students/
HRC Campaign, “College,” www.hillaryclinton.com/issues/college.
“AP Rhetorical Devices 05 - HHS-English-IV.” hhs-english-iv.wikispaces.com/file/view/rhetorical devices.pdf.
“Isocolon - Definition and Examples of Isocolon.” Literary Devices, Nov. 2015, literarydevices.net/isocolon/.
Thank You For Listening.
Presidential Candidates Rhetoric
By: Justin Kolkmeier, Michael Miller, JC Rodgers, and Nathaniel Ortiz
Hillary R. Clinton's Plan
Free community college and public state universities
Fund for minority colleges
More support for student parents
Refinance loans (and cut significantly cut interest rates)
Help for those in default
Crack down on predatory lenders and schools
Add options for employers
She appeals to logic by showing she has an intricate plan to help pay for student tuition
She appeals to her long political history for credibility
She uses methods to make her seem approachable to the average voter.
Donald J. Trump's Rhetoric
Trump appeals to credibility by belittling his opponents, making himself look like the better option.
He appeals to people's emotions by using a diction that is just right for whomever he is talking to.
She believes that eight years of a democratic president left many unsatisfied, and the fact that she is in opposition to someone who would have no idea what they would be doing in office, along with her appeal of being the first female president makes her seem like the best option to her voters.
She mainly appeals to Democrats, Republicans unhappy with some of Trumps ideals, undecided voters, while trying to appeal to African-Americans, and other ethnicities. At the same time, she is also trying to appeal to a college educated Caucasian voter base.
She commonly references history and how college tuition and loans were substantially less expensive, and that they are steadily increasing.
"And we will transform the way we prepare our young people for those jobs."
She regularly uses we in her speech to represent unity with the common people.
"It's just not right that Donald Trump can ignore his debts, but students and families can't refinance theirs."
Here she contrasts Trump with students and families overflowing with debt, making herself more appealing to the peoples of generations x and y
Generation X represents the people who may not have paid off their college debt yet, and Generation Y is just getting involved with colleges and their debts.
"In America, if you can dream it, you should be able to build it."
Using isocolons, which are rhetorical devices designed to appeal to the auditory senses, she basically makes herself sound better.
Quotes Explained Cont.
"Bernie Sanders and I will work together to make college tuition-free for the middle class and debt-free for all!"
She frequently references her relationship with Bernie Sanders to help appeal to the younger generation, because of both of their stances on making colleges tuition and debt free.
"We're going to help you balance family and work. And you know what, if fighting for affordable childcare and paid family leave is playing the “woman card,” then Deal Me In!"
In her speeches and tones of voice, Hillary commonly uses humor to relate to a wider variety of audiences.
Press, Evan Vucci/Associated et al. “Main Menu.” The Hill News, thehillnews.net/news/hillary-clinton-and-donald-trump-finally-face-voters’-decision.
“Boomers, Gen-Xers, and Millennials: Understanding the 'New ...” www.odec.umd.edu/cd/age/millen.pdf.
“Literary Devices and Terms.” Literary Devices, literarydevices.net/.
Trump supports school choice, which gives students and their families alternatives to public school programs.
Trump also supports closing the door on federal profits derived from student loans. This helps lower tuition rates.
Mainly appeals to uneducated whites and educated blacks.
"The big problem is the federal government. There is no reason the federal government should profit from student loans. This only makes an already difficult problem worse. The Federal Student Loan Program turned a $41.3 billion profit in 2013."
He utilizes allusions to bigger and bolder issues to make his ideas seem more valid.
"Competition is why I'm very much in favor of school choice. Let schools compete for kids. I guarantee that if you forced schools to get better or close because parents didn't want to enroll their kids there, they would get better. Those schools that weren't good enough to attract students would close, and that's a good thing."
This shows Trump's favor for school choice and he provides false guarantees that he can vastly improve the public school system.
Trump, Donald. Crippled America: How to Make America Great Again. New York, NY, Threshold Editions, 2015.