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Nike vs Adidas

julio vega

on 22 April 2010

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Transcript of Competition

Nike vs Adidas Rivalry between two or more businesses striving for the same customer or market Competition In 1988 Nike purcharse Cole Haan, a maker of casual dress shoes.Everyone wanted this shoe and increase in sales went up. Sales went up 37 percent to $1.2 billion. In 1999 sales decrease because teenagers were turning away
from athletic shoes to hiking boots. Overral sales for 1999 fell
$8.78 billion. Also a net lost of $67.7 million.
After 2000 nike air gear made alot of money in the year 2000. Sales went up 7.5%. november 2009 adidas sales fell 6% and net profit fell 30%. The end
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