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Author's Purpose - PIE'ED

Edited pathways
by

Katie Appelhans

on 25 April 2017

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Transcript of Author's Purpose - PIE'ED

Author's Purpose
Easy as PIE'ED
What is author's purpose?
an author's purpose is the
reason
he or she is
writing
author's have
5
main
reasons

why
they write
Write
PIE'ED
to help you remember
PIE'ED
When an author persuades, he or she is
trying
to
convince
you of something.
P stands for Persuade
what is the author trying to persuade you to think in the video?
I is for Inform
When the author informs, he or she
tries
to give you
information
or
teach
you something.
-what information was the author trying to teach about in this clip?
-What was the purpose of this video?
E is for Entertain
When an author entertains he or she wants to
give
you something you can
enjoy
.
How did the author make this video entertaining?
E is for Explain
When an author explains, he or she wants to
tell
you
about
something, how something
works
, or
how to do
something.
D is for Describe
When an author describes, he or
she wants to
help
you
see
or
experience
a
place
,
thing
, or
person
.
What is this video explaining?
State two facts given in the
video that support your answer.
What is this children's song describing?
List three descriptions the author gives.
Persuasive Techniques
An author will often use
persuasive techniques
to encourage a reader to
accept
their
opinion
.

Persuasive techniques and
language
stir up people's
emotions
.

When a company says their product
is
special
, they are making a
claim
.
Persuasive Techniques
Loaded Language
is wording that attempts to influence the audience by appealing to their emotions. They are often more
negative
than positive.

Stereotyping
is a
broad statement
made about people on the
basis
of gender, race, religion, profession, or ethnicity.
Persuasive Techniques
Author's bias
is the way the author
feels
about a particular topic based on their
previous
experience and
opinions
.

A
counterargument
is an
idea
or
theory
developed in
contrast
to another
argument
.

An
Ad Hominem
attempts to
discredit
an idea by
attacking
a person's
character
not their
claim
.
Ways to Persuade
Pathos or emotional appeal - appeals to your heart and emotions.
Way to Persuade
Ethos or Ethical Appeal - tries to make you feel good or bad about personal choices.
Ways to Persuade
Logos or Logical Appeal - uses numbers, statistics, and logic to appeal to you.

Rhetorical Fallacies occur when ads use false or misleading information to persuade.
Ways To Persuade
Bandwagon or Appeal by Association - tries to get you to do something because everyone else is doing it.
Ways To Persuade
Testimonial - uses a famous face to sell a product.
P
IE'ED

P
ersuasion
To complete the notes below, you will walk around the hallway, scanning the QR Codes and determining the author’s purpose – we will come back in a discuss/check our findings.
Author's Purpose Activity
Full transcript