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Dairy Queen

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by

Mackenzie Micho

on 22 September 2013

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Transcript of Dairy Queen

Franchise Project
Dairy Queen
By: Mackenzie Micho
The beginning
Dairy Queen first began in 1938 by John Fremont McCullough. Since 1940 DQ used a franchise system to expand its operations globally.
What they look for when opening a DQ franchise
Opening a franchise and store development process takes an average of 9 to 12 months.
From inquiry to store opening, depending mostly on the real estate selection and the franchisee's motivation.
Marketing
A new lunch value menu, smoothies and an updated marketing campaign.
Now offering 5 Buck Lunch as a permanent combo, offered from 11 a.m. to 4 p.m. Customers can choose from a Grillburger with cheese, chicken strips or a chili cheese dog, plus medium fries, a medium soft drink and a soft-serve sundae.
Orange Julius Premium Fruit Smoothies, leveraging the chain’s co-branding partnership with Orange Julius, to begin competing in the smoothie space with rivals such as McDonald’s and Burger King.
Vision/Future of franchise
DQ Mission Statement: To create positive memories for all who touch DQ.
DQ Vision Statement: DQ - the world's favorite quick service restaurant.
Cost
$400,000 to $1,000,000 dollars to start up the franchise.
Franchise fee of 35,000.
Net worth 750,000.
$540,000 per store location.
$2.66 billion with all DQ stores combined.
Locations of DQ
Texas has the most DQ restaurants.
As of 2012 Dairy queen had more than 5,700 stores in 19 countries.
652 locations outside the United States and Canada.
The largest Dairy Queen in the United states is located in Bloomington, Illinois.
Busiest store is in Rosedale, Maryland.
The largest DQ built in the world is in Riyadh, Saudi Arabia.
Opening a Franchise
What they look for in a franchise:
Passion and commitment to the brand and the operation of the business to a very high standard.
Ability to lead, mentor, train and develop a strong team of people.
Knowledge of the local real estate market and the development process.
Business acumen and experience.
Prior restaurant management experience (if principal franchisee doesn’t have this experience, they can partner with or hire someone who does).
Board of Directors
Charles W. Mooty has been the American Dairy Queen Corporation president for several years.
By: Mackenzie Micho
Full transcript