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Transcript of E-Commerce
A term for any type of business,
or commercial transaction,
that involves the transfer of information across the Internet
By 2013, worldwide e-commerce sales reached $1.2 trillion, and U.S. mobile sales reached $38 billion, according to Statista. More than 40 percent of Internet users (1 billion in total) have purchased goods online.
These figures will continue to climb as mobile and Internet use expand both in the U.S. and in developing markets around the world.
There are four principal
e-commerce: B2B, B2C, C2B and C2C
B2B (Business to Business) :
This involves companies doing business with each other. One example is manufacturers selling to distributors
B2C (Business to Consumer) :
Businesses selling to the consumers through shopping cart software, without needing any human interaction. This is what most people think of when they hear "e-commerce."
Basics of Profitability
E-commerce was first introduced in the 1960s via an electronic data interchange (EDI) on value-added networks (VANs).
The utilization of e-commerce grew with the increased availability of Internet access in the 1990s and early 2000s.
Like any digital technology or
consumer-based purchasing market,
e-commerce has developed over the years.
As the mobile devices became more popular,
mobile commerce has become its own market.
With the rising of sites like Facebook
and Pinterest, social media has become an
important driver of e-commerce.
It is the ability for a business and in this case e commerce business to earn profit by selling its product or services or by producing both.
Aspects of Profitability
One of the most important aspects of E commerce Profitability is
always having new prospectives.
Remarketing, brand messaging
and promise of top notch service.
C2B (Consumer to Business)
This involves consumers post a
project with a set budget online, and companies bid on the project. The consumer reviews the bids and selects the company.
C2C (Consumer to Consumer)
- This takes place within online forums or marketplaces where individuals can buy and sell their goods. Examples of this include Craigslist,
Marketing business effectively