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THE EPG Model
Transcript of THE EPG Model
by Howard Von Perlmutter
What is it ?
Which one do you think is the best model ?
Can those models
be applied in
an International Business model including three dimensions
_based on ethnicity
_home country oriented
_adapted for multinational companies
_manager's mobility in many countries
_goal : unify headquarters&subsidiaries
“This works at home therefore it must work in your country"
_bad adaptation with a target country
_poor feedback by the subsidiaries
_only adapted for big brands
_control the subsidiaries
_carry a good image of the brand
_adapt the business plan to each country
_adapt to specific cultures in the world
_expand the culture of the home country
_develop business skills in the target place
_host country orientation
_adaptation to each country
_independance of subsidiaries
_more autonomy for the subsidiaries
_lose the control of subsidiaries
_raising of "national interests" and "independance
_lose the image of the brand
_feedback = better quality of products&services
_higher global profits
_adaptation in countries and control
or luxury brands
food and beverages companies (adaptation to cultures)
multinational companies with activities in many countries
"thanks for your attention" :-)