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Copy of Research Request Agreement

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John Schnatterly

on 24 February 2014

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Transcript of Copy of Research Request Agreement

Research Request Agreement
Research Problems
1. Investigate current customer satisfaction of meal options at Market Central

2. Assess customer satisfaction with the number of Sodexo’s healthy options at Market Central
We define “healthy” as: non-fried food, fresh vegetables and fruits, as well as whole grain or gluten-free options 

3. Investigate customer satisfaction of prices when compared to taste and amount of food choices in both Sodexo and non-Sodexo restaurants in Oakland, Pittsburgh 

4.Explore the time frame for each food station’s open hours compared to the busiest times in terms of customer count at Market Central

Use
The key information to be obtained will include:

Customer ratings of the number of meal options necessary in order for them to be satisfied

Customer ratings on the number of healthy food options within Market Central compared to outside food competitors (i.e. Panera, Hello Bistro, Chipotle)
Are there enough gluten free, whole-grains, non-fried, and fruits and vegetables stations?

Based on competitive pricing, customer ratings of both Market Central and outside competition from South Oakland
i.e. Five Guys, Subway, Noodles & Company, Sushi Fuku, Sichuan Express, Fuel & Fuddle

Background
Founded in 1966 by Pierre Bellon
Founded on working with food services for company staff, schools and hospitals
Mission:
improve the quality of life in all those we serve
contribute to the economic, social and environment development of the cities, regions and countries where we operate
Values:
Service Spirit, Team Spirit and Spirit of Progress
Principles
:
Loyalty, respect for people, transparency, business integrity
World leader in “Quality of Life” services
8.8 billion dollars in revenue annually
Serve more than 15 million customers daily
Decision Problem
Why are customers (students) decreasing their “swipes” per meal plan for Market Central after their first semester as students at the University of Pittsburgh?


Research Problems Selected
We have decided that research problems 1,2 and 3 will provide the most significance and information for Sodexo’s assessment of their declining meal plan participants.
Meal options, healthy options, and price comparison

These research problems will be assessed through a
customer satisfaction
study.
Research Problems Selected
1. Investigate current customer satisfaction of meal options at Market Central

2. Assess customer satisfaction with the number of Sodexo’s healthy options at Market Central

3. Investigate customer satisfaction of prices when compared to taste and amount of food choices in both Sodexo and non-Sodexo restaurants in Oakland, Pittsburgh 





Why Does This Matter at Pitt?
Students are switching their eating habits to retail locations
Parents choose students' original meal plans during Pitt Start – healthier, easier, especially 1st semester
Decreasing to a lower “tier” does not affect Sodexo financially
Decreases store traffic

Milestone 2
Research Request Assignment
Gulf Team
Cathleen Bonge, Kristen DiGorio,
Dorinda Fella, Chen Liu, Lydia Sine

Pitt-Specific
21 locations on campus
Market Central, Perch, Cathedral Café, Peterson Event Center Food Court, Schenley Café, various stand-alone cafes and coffee shops
Market Central serves the largest population per day on campus

Background
This is a discovery-oriented decision problem that has arisen from an unplanned change in the environment.
Population and Subgroup
Researchers intend to collect data from a random sample of current University of Pittsburgh Students who have/have had a meal plan

Customers tend to be undergraduate students
Customers who continue their meal plan after their first semester
Change to a lower meal plan “tier” in order to decrease swipes
Switch from swipes to dining dollars
Logistics
Completed in approximately 2 months
5 Surveyors comprised of Gulf team members
Cooperation of Sodexo in order to create and distribute surveys
No interruption of students’ dining experience
As a non-profit project, Gulf team has limited funds and have to contribute their own time
Full transcript