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My CV (Just 18 Clicks)
Transcript of My CV (Just 18 Clicks)
May 2010 Judging coordinator, Great Taste Awards 2010 London, UK
April 2010 Intern, Wild Card PR Digital and Social Media team London, Uk
February 2009 – April 2010 Stakeholder Account Executive, PADA London, UK
March 2008 – February 2009 Freelance Copywriter and Marketing Consultant Nationwide, UK
October – February 2009 Marketing Consultant, Capital VIP Events London, UK
July – September 2008 Sales & Marketing Internship, Black Tomato London, UK
April – June 2008 PR & Marketing Consultant, All or Nothing Events London, UK
July 2007 – March 2008 Corporate Finance Graduate, HansonWesthouse London, UK
October 2006 – April 2007 Office Assistant, Field and Fawcett York, UK
October 2005 – June 2006 Supervisor, Ski Concierge, Four Seasons Resort Whistler, Canada University of Leeds, 2001 -2005
Terrorism and Security MA (Merit) and International Relations BA (2:1 Hons)
Uppingham School, 1996 - 2001 My hobbies; Boxing
Cooking and my food blog
Reading That's Me! http://byronfitzpatrick.wordpress.com/ Contact; Flat 20, Kings Court Mansions, 737 Fulham Road, London, Sw6 5PB
Twitter - byron_fitz How do I improve my industry nous; Making contacts and going for coffees
Speaking with my new industry mentor
Currently Reading; i.e.;
What is ATL, BTL, TTL
What is the difference between a product and a brand
What is integrated marketing
Digital, DM, the power of youtube & facebook
The process of advertising
Quantative vs Qualitative
What is integrated marketing
Executional, Campaign and Brand Ideas
And more.... Why Advertising? Campaign
Blogs I want to be responsible for working on and delivering amazing products I love adverts and the 'science' behind them
I like to study campaigns and learn about the reasoning and planning behind them, how they engage, stimulate, inspire and elicit a positive response
I have a basic fascination with the way people and brands interact
I like to figure out how great campaigns understand their audience's behaviour by producing insightful and incisive communications that get results Target Campaign (Mother) This is an example of an essay I answered for a Graduate scheme I am currently interviewing for; Tell us about an integrated campaign and why you think it works (150 Words Max) After a damaging year for the Toyota brand, Saatchi & Saatchi were charged with helping re-instate the manufacturer as the once recognised ‘safe’ and ‘family’ company.
Instead of focusing on the usual review-driven and product-focused adverts, the ‘Sienna’ campaign demonstrated how the Sienna’s features influenced the family dynamic. Toyota launched the self-mocking ‘swagger wagon’ music video, a hip-hop take on the middle class suburban stereotype of the ‘Sienna’ family. A huge online hit (7 million plus) it directed traffic to the Sienna you tube page. Where fans could watch more quirky videos about the minivan and its features (i.e. ‘The Mommy Like’ and ‘The Daddy Like’ videos) and pose questions, in turn receiving customised responses. With over 10 million hits the campaign is an unwarranted success.
The Sienna campaign works because of its highly original content, spot on planning, perfect execution, and ongoing success. It is also the perfect example of a strategy of small tales feeding into one overarching story. And unlike most companies that air their adverts then post them to the web, some real foresight has been shown by integrating all channels towards their You Tube page; their main portal of recruitment, retention and information. Little more than 150 words - ooops! Why I would be a great Account Executive; I am grounded from my past experience and I know what I want
I am dedicated to a career in advertising and looking to focus on the next 5 - 10 years of my career
I am tactful, personable, like working with people and managing politics
I am a strong communicator, strategic and have an eye for detail
I am passionate, ambitious, hungry to succeed and willing to learn
I want to be in a team that delivers great products; products that inspire and sell
I like to ask questions and listen to the answers
I like to be asked questions and give the correct answers too Nike 'Leave Nothing' Campaign (Wieden + Kennedy) Adverts and Videos that inspire me;
Click to play/zoom in or press to skip... Swagger Wagon (Saatchi & Saatchi) Lurpak Kitchen Odyssey (Wieden + Kennedy) Skoda Fabia (Fallon) Go Pro HD Promo (GoPro Camera) Brain Farm Digital Cinema Reel HD Creative Whores (http://cargocollective.com/fredandstef) Doubleclick outside a video to zoom out 1 more click after this, I promise! I mean Account Hero this is.... AT-AT Day Afternoon - Patrick Boivin What is my experience? Diplomatic I am: Hard working Organised Articulate Tenacious Committed Understanding Persausive a lateral thinker Reasonable a Researcher Political Creative Tactful a team player Numerical and Financial VW: The Force (Deutsch Inc.)