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Gamma PR Strategy
Transcript of Gamma PR Strategy
Website Public Relations
Strategy SWOT Strengths new motivated executive board
new media tools Weaknesses decreasing participation
less help PR
TEAM Opportunities Increase member participation
Raise brand awareness PR Position flyers 2010 teacher announcements spring MAY SUMMER AUGUST new exec board planning
SWOT Analysis VP of Public
Relations created Threats Other business organizations using the same tools Goals: We mean business Three relationships
To increase member involvement
To increase awareness of the fraternity
To find new ways to spread the word out about PSE Start
Implementation The RIGHT One
For YOU Brand
Awareness speakers water bottles flyers endorsers Target Market Primary Secondary Tertiary Strategies Creating excitement by having more social events
Genrating participation online by revamping the website and using new media accounts
Creating enthusiasm about Recruitment by offering involvement points opportunities and fund ways of recruiting Strategies Creating excitement about the Chapter
Generating participation online
Creating enthusiasm about Recruitment Facebook Group Twitter Linkedin Website New Look facebook twitter linkedin press release pictures Website In Action FB Invites Status Updates Profile Pictures tweeting Excitement PR Efforts Pay Off Fall and Spring Recruitment
Non-Member Recognition Communication Executive Board
Within the PR Team
The PR team and the Chapter VP of Finance Emails
Chapter meetings Evaluation Membership
Newsletters and Website
Five new relationships
Resized PR Team Questions?