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Case Study 1.2: The Walt Disney Company

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on 17 September 2013

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Transcript of Case Study 1.2: The Walt Disney Company

Case Study
The Walt Disney

Which of the factors in the business environment seem to be exerting the most influence on Disney's ability to grow?
How is the Walt Disney Company combining human, informational, material, and financial resources for business success?
Walt Disney Company
Alyssa, Nick, and Fahim
An organized business needs...
1. Human Resources:
2. Material Resources
raw materials,
3. Financial Resources
money required to operate properly
4. Informational Resources
tells how effectively other 3 are used
See pg. 10
In Walt Disney terms...
employs 156,000 workers
$41 billion in annual revenue
used to pay its expenses
able to span all above resources across 4 main business groups
studio entertainment
consumer products
In conclusion...
All 4 resouces are combined in such a way through the organization of the company's leaders
raw materials are used to make the rides, products, movies etc. (material)
customers are served and guided through proper use of materials by employees (human)
employees and materials are paid for (financial)
indicators are used to inform management if all 3 are working properly (informational)
Pride, Bill, Bob Hughes, and Jack Kapoor. Business. 12th ed. N.p.: South-Western, Cengage Learning, 2012. Print.

Murray, Ingrid. "Competitive Advantage." : Disney: Brand Magic. Blog Spot, 15 Jan. 2009. Web. 11 Sept. 2013.

"Fantasyland." A Timeline of. N.p., n.d. Web. 11 Sept. 2013. <http://disneyparks.disney.go.com/blog/NewFantasylandHistory/>.

What is Disney's competitive situation, and what are the implications for its future expansion and profitability?
Competitive Situation
Over the years, Disney has acquired other businesses and started new businesses to strengthen its competitive position.
Owns PiXAR.
Worked with ABC and ESPN for broader audience.
Interactive Gaming sites.
Theme Parks.
TV shows.
Global expansion.
Customer appreciation.
Specializing in Entertainment.
Expansion and Profitability
First Theme Park opened in 1955
Since 1960s, the company drastically made improvements.
Disney theme parks in the US and around the world.
$41 billion in annual revenue.
156,000 employees
Targeting Chinese animation industry.
According to
Ingrid Murray
, Disney lacks a good competitor since the company meets a customer's and their employee's needs better than most competing company.
Location Of Disneylands
Hong Kong
Future Disneylands
Shanghai, China!
Four business environment-Competitive, Global,Economic, Technology
Disney is all four of these
Hong Kong, Paris, Japan
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