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Marketing YOU - COMM 3202

Tanya and Casey Effective Presentations
by

Lara Loze

on 13 January 2016

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Transcript of Marketing YOU - COMM 3202

Branding YOU
What is your Brand?
"Your brand is what people say about you when you're not in a room"
-Jeff Bezos, Founder of Amazon
PEOPLE are a brand that others connect to...YOU are a brand!
Branding YOU
1. Product
2. Place
3. Promotion
Communicating YOUR BRAND in person
What do others see as your brand?

What do you want them to see?

How do you communicating YOUR brand verbally & non verbally?
Communicating your
brand on "Paper"
Resume
Cover Letter
Portfolio
Memo, Letter or Email?
Memo - internal
Email - internal or external (on-line Memo)
Letter - most formal internal or external
samples in CH 2 of your textbook p. 23, 24, 25
PLACE
-
Globally?
Nationally?
Regionally?
Locally?
- Is there anywhere you are
unwilling
or
unable to go
to work due to personal or professional restrictions?
-
What KIND of office environment do you want
to work in (small or large, flexible or standard, hierarchy or flat structure, etc.)
-
How
do you network?
Who
are you networking with?
TIP:
Your BRAND is who you are
AND
your connection to them...loyal customer, concerned citizen, voter, taxpayer, employee, consumer, etc. etc.
Outline the Problem
Be brief, concise, to the point
Include relevant details only
Be honest!
Request for Action
What do you want to happen?
By when (timeline) ?
Make it reasonable
Be polite but firm!
What is their brand ?
Your Brand "on paper"
Transcripts
Grades
Classes
Resume, Cover Letter, Portfolio
Professional Experience
Awards & Activities
Online
Linked In
Twitter
Instagram
Pinterest
Facebook
Product - YOU!
What are your strengths & weaknesses?
What sets you apart? How are you different?
Will hiring YOU be a wise decision?
How will you get people interested in you?


"Anything a competent HR staff can find via google search is fair game." (Forbes Magazine, Miller, 2013)
1. PRODUCT
2. PLACE
"Brand is the idea or image of a specific product or service that consumers connect with, by identifying the name, logo, slogan,
or design of the company who owns the idea or image"
- Brick Marketing
When have you complained and received a positive resolution?
MAKE IT SMART:
Specific
Measurable
Attainable / Accountable
Relevant / Reasonable
Timely
STEP 2: MAKE IT SMART!
Why do you
think it ended positively?
STEP 1: IDENTIFY YOUR BRAND
Who are you and why should they care?
What does your body language "say" when you walk in a room?
When in Doubt KEEP IT OUT
Your Resume
Does it sell your skills & abilities?
Is it Error Free?
Does it highlight unique skills and accomplishments?
BRAND (RE)INVENTION?
FIRST: Determine what your BRAND is
ASK OTHERS...
Use additional SELF ASSESSMENTS
Self-Assessments provide insight...
what are your strengths & weaknesses?
what are your strongest skills?
Determine what your BRAND is...
Then you can determine
How you MARKET your brand
Where you MARKET your brand

Online Correspondence
Instagram
FB & Twitter
Linked In
Blogs/Websites
SCENARIO TIME !
Applying SMART Goals to
request a resolution to a problem...
IN GROUPS...
Apply the SMART formula to state the problem and request a solution....
Does it inspire them to call you for an interview?
Does it set you apart?
Does it list job duties OR accomplishments?

You ARE your BRAND
4. Price
WHERE do you market yourself ?
3. PROMOTION
HOW
will you introduce
yourself to your markets?


PROMOTION
How will you promote your BRAND?
Need to get your network to promote you & expand your network to increase promotion!
1. Product

2. Place
3. Promotion
PRICE
You want to earn the highest salary possible
- how do you price yourself so you can "close the deal"?
- you don't to UNDER or OVER price yourself
- you don't want to earn LESS than someone with
the same education and qualifications
PRICE
1. DO your research!
On the job, the company, the market

2. SET yourself apart!
On your resume and at the interview
3. Be a BRAND that they want to buy into!
Do you know what your BRAND is???
Do you know what YOUR brand is?
Is it time to re-think or reinvent YOU
and YOUR BRAND?
Today
is a great day to start
www.workingincanada.gc.ca
www.jobbank.gc.ca

www.monster.ca
www.workopolis.ca
www.simplyhired.ca

FIND YOUR VALUE
Professional? Unprofessional? Energetic? Positive?
Negative? Timely? Late? Sloppy? Detail-oriented?
Enthusiastic? Hard-working? Lazy? Team player?
So far.......

-Introductions
-Expectations for the
classroom & review of DC Connect
-"Housekeeping stuff"
- Priorities, Interests & Abilities
- Networking 101
RECAP:

- ALL IN !
- One conversation at a time
- Be on time
- No cell phones during class
- Professionalism at ALL times!
- Sign in each class
- Personal accountability & responsibility - DC Connect Docs
Questions? Concerns?

Networking follow up
Your Self Assessment data
What is brand?
YOUR 4 P's of Branding
Start your own market research on your personal brand & your price
Career Action Plan Review!
TODAY:
Compassionate? Happy? Caring? Loyal? Dedicated? Calm?
Priorities, Interests, Abilities
Continue completing Self-Assessments
- MBTI 16 Personalities Link in DC Connect
- Lots of other great assessments on line!

SELF-KNOWLEDGE = POWER = CAREER CONFIDENCE
LAST TIME:
Priorities, Interests & Abilities
- what is important to you
- what interests you
- what marketable skills you have
Networking
= building relationships & generating opportunities


You know more people than you think you do!

- remember it is not a 1 to 1 relationship
- need to consciously expand your network
to tap into the hidden job market!
Name three community, volunteer or professional organizations that would help you expand your professional network ....


Working in pairs...discuss what you came up with and then add them to our sheets:
Some others for your consideration:
Service Organizations: Rotary Clubs

- Global organization consisting of business professionals and community leaders that volunteer time, talent & resources in order to remedy vital community needs. 
- Over 1.2 million members worldwide

Rotary Oshawa: www.oshawarotary.ca
Some others for your consideration:
Volunteer Organizations: United Way,
Humane Society, Oshawa Hospital,
Nursing Home, Library, Community Garden, etc.

Can’t decide? Volunteerdurham.net
JCI Groups Across North America
Junior Chamber International (JCI) is a voluntary, world-wide personal development organization for young professionals and entrepreneurs in their twenties and thirties
The mission of JCI is to provide development opportunities that empower young people to create positive change

JCI Durham Young Professionals: www.meetup.com/Durham-Young-Professionals

Some others for your consideration:
Your Self-Assessments (Chapter 2):
Marketing Readiness Quiz
Self-Awareness Checklist
Abilities Assessment
Transferable Skills Checklist
Work Environment & Life Preferences


Share one "confirmation" and one "surprise"
"Know Thyself"
A successful career starts with knowing what makes you happy and motivates you on a daily basis


"Know Thyself"
Self Knowledge = Personal Power
- choose the right career
- choose the right work environment
- capitalize on your strengths
- harness your weaknesses
- know how to market yourself !

MONDAY:
- Hard and Soft Skills

NEXT FRIDAY:
- You and Your Elevator Speech
Allows you to answer 2 simple questions:
- what do you want to do
- what makes you different and unique
HINT HINT: Elevator Speech coming next week!
Career Action Plan &
Research Report (10%)

DUE: Monday January 25
TIME: 2:10pm
Full transcript