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Apple Watch

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by

Christiana Smith

on 22 January 2015

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Transcript of Apple Watch

Questions to Answer
Why choose Apple Watch?
How is it different?
Who needs it?
How will we sell it?
Why Apple Watch?
Expression
Accessibility
Intimacy
Just a few negatives...
Let's focus on the positives
Strengths
Not standalone
Missing old features
Battery life
Threats
CurrentC
Samsung and Android wearables
Weaknesses
Brand Loyalty
Customizable
Ease of Use
Intimacy
Opportunities
Reinventing the watch
New customers
Health angle
Data gathering
Who needs this?
John
Judy
Caroline
Alex
Brandon
Andrew
Kyle
Amanda
Promotion Stages
myWatch
myTime
myLife
Goal: 200,000 pre-orders
Goal: 1 million app downloads
Goals: 20,000 submissions, develop TV commercial
What is it going to cost?
$400 average price
Sell 92 million units by 2018
Revenues of $37 billion by 2018

DJ, Sagar, Christiana Smith, Courtney, Maddy
Expression
Intimacy
Accessibility
Your Watch. Your Time. Your Life.
Full transcript