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Building a Social Media Presence from the Ground Up

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by

Lori Snyder

on 16 June 2014

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Transcript of Building a Social Media Presence from the Ground Up

Rationale for Social Media
The JFL Social Media Journey
Lessons Learned
Building a Social Media Presence from the Ground Up
The Planning Process
The Posting Process
Evaluation
Next Steps
Connect with Us
cartoon by Sean Nicholson, https://www.flickr.com/photos/seanrnicholson/6455672751/
cartoon by Sean Nicholson, http://ow.ly/wT4XI

LibertyULibrary
LibertyULibrary
Lori Snyder
Electronic Resource Cataloging Librarian
lbsnyder@liberty.edu

Cynthia Schmidt
Head, Communication and Customer Services
cschmidt3@liberty.edu
www.liberty.edu/library
cartoon by Sean Nicholson
Initial Social Media Committee
Final Organization of Committee
Social Media Committee
Assessment
Proofing
Monitoring

Monday:
Events
Thursday:
Did you know?
Wednesday:
Resources
Tuesday:
Fun Facts/Trivia
Friday:
Engagement
Sunday:
Spiritual
Assessment
Social Media Committee
http://librarysciencelist.com/100-most-social-media-friendly-college-university-libraries/
Total Reach
LibertyULibrary
HootSuite Scheduling
Facebook Insights
HootSuite Reports
General Posting Guidelines
• Be REGULAR

• Be BRIEF

• Be RELEVANT TO OUR CUSTOMERS

• Use THOUGHT AND CARE

• Include COLORFUL PICTURE as part of the posting

• CONSISTENT with Liberty Way







http://twtrland.com/profile/LibertyULibrary#
Facebook Insights
Daily Theme Adjustments -
Summer 2014
Sunday: Spiritual

Monday: Events and/or Funny Monday (#Mondays, #funny)

Tuesday: Fun Facts and Trivia

Wednesday: Resources

Thursday: Throwback Thursday (#tbt)

Friday: Recreation

Saturday: Shout Out Saturday/Did You Know
Facebook Insights

Josh Waltman - Facebook
Hannah Lowder - Twitter
Social Media Content Managers
Full transcript