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Stereotypes in the Workplace

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Hannah Wadley

on 9 September 2013

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Transcript of Stereotypes in the Workplace

"The process of assigning traits to people on the basis of their membership in a social category" (McShane, 2013, P.78) in a workplace environment that leads to unethical behaviour.

Need to be Addressed:
Types of Stereotyping
Impacts upon Workplace
Effects on the Individual
Effects on Job Performance
Effects on Business
1. Lasting negative impact on self-esteem and morale

2. Low self-esteem affects psychological and cognitive wellbeing

- People may suffer from anxiety, loneliness, increased stress and even depression.

- Low self esteem can make people distracted and can impair academic abilities and cognitive functioning.

1.Hinder individuals capacity to perform job to their best ability
- Michal Inzlicht: “Past studies have shown that people perform poorly in situations where they feel they are being stereotyped.” (University of Toronto, 2010)
2. Reduction in productivity
- Aggression, Over-eating, Inability to focus and Difficulty making rational decisions

- loss of productivity for the business
- decrease in marginal benefits causing the business to suffer financially

Hannah Wadley - Lawyer in Employment & Industrial Relations
(Creator of Prezi)
Business Implementations
consider what you have in common with others
respect and appreciate other's differences
Establish zero-tolerance policies against discrimination
Address individual violations in public
Group meetings, role playing and training seminars
Teams can purposely have a mixed of people from different backgrounds
Tilly Firth - Organisational Pyschologist
Dale de Klerk - Business Analyst
Tony Foster - Professor of Business Management
(Creator of Prezi)


Why do we Stereotype?
1. Age Stereotypes
2. Sexual Preference Stereotypes
3. Gender Stereotypes
4. Ethnic Stereotypes
Are expectations or beliefs about characteristics associated with different age groups
Example: Older people are dependent, incompetent and in decline both physically and mentally, which leads young people to treat their elders like children.
- the younger person creates a defensive buffer to manage their mortality fears.
Are assumptions or beliefs about characteristics associated with a person’s sexual preference.
A stereotype of gay people is that they are trying to change you’re sexual preference, or that they have no religion.
Are expectations or beliefs about characteristics associated with the opposite sex.
These stereotypes have meant that women in the past have had a backseat role in some workplaces typically viewed as being a man’s domain.

Example: Housewives are viewed as warm but not competent and career women and feminists are viewed as competent and assertive but not warm (Fisk et al., 2002; Rudman & Glick, 1999; Twenge & Zucker, 1999).

However the main reason is that people oversimplify the characteristics associated with the opposite gender.
Are expectations or assumptions about characteristics associated with an ethnic group

Perceptual error in which our general impression of a person, such as colour, race or cultural background, colours or influences our perception of other characteristics of that person.

Example: the view that African Americans did not have the intellectual capability to fulfil roles such as being a pilot in WWII.
(Gobinder, G. 2012)
(Lipscomb, D, n.d).
(National Academy of Sciences, 2006)
(Nauert, R., 2010)
Gender & Ethnic Stereotyping at Soundwave Incidents
What is Stereotyping?
Impacts of Stereotyping
3 Solutions
Short-Term #2

Access to education programs for Staff
Short Term #1:

New, zero tolerance policy towards stereotyping
Continuously remind staff
Reaffirm the company's commitment
(Chinn, 2013)
Butler, R. (1980), Ageism: A forward Journal of Social Issues, 36(2), 8-11.

Chinn, D. (2013). Effects of a cultural stereotype in the workplace. Retrieved: http://smallbusiness.chron.com/effects-cultural-stereotype-workplace-19193.html

Dodds, D. (2006). Gender Stereotyping in the Workplace and the Discrimination it Creates. Retrieved: http://www.todaysworkplace.org/2006/12/01/gender-stereotyping-in-the-workplace-and-the-discrimination-it-creates-danica-dodds/

Fiske, S. T., Cuddy, A. J. C., Glick, P., & Xu, J. (2002). A model of (often mixed) stereotype content: Competence and warmth respectively follow from perceived status and competition. Journal of Personality and Social Psychology, 82(6), 878-902.

Gobinder, G. (2012). Avoiding Stereotypes in the Workplace. Retrieved August 28, 2013, from http://www.hrvoice.org/avoiding-stereotypes-in-the-workplace/

Gresham, M. (1973). The infantilization of the elderly. Nursing Forum, 15, 196-209

Kelly, E., Young, A. and Clark, L. (1993). Sex Stereotyping in the Workplace: A managers guide. Business Horizons 36:2, 23-29

Lipscomb, D. (n.d). Where & How to Deal With Stereotypes in the Workplace. Retrieved August 30, 2013, from http://everydaylife.globalpost.com/deal-stereotyping-workplace-4836.html

Mcshane, S. (2013) Organisational Behaviour (4th Ed.) Asia-Pacific Edition. McGraw-Hill, Australia. 3500

Nauert, R. (2010). Long-term effects of Stereotyping. Retrieved: http://psychcentral.com/news/2010/08/11/long-term-effects-of-stereotyping/16675.html

National Academy of Sciences. (2006). Opportunities Lost: The Impact of Stereotypes on Self and Others, When I’m 64. The National Academies Press: Washington DC

Nelson, Todd D. (2009). ‘Ageism’. Handbook of Prejudice Stereotyping, and Discrimination, Chapter 21, pp. 431-440.

Nelson, T. D. (Ed.). (2002). Ageism: Stereotyping and prejudice against older persons. Cambridge, MA: MIT Press.

Nelson, T. D. (2005). Ageism: Prejudice against our feared future self. Journal of Social Issues. 61(2), pp. 207-221

Nelson, Todd D. (2009). ‘Sexism’. Handbook of Prejudice Stereotyping, and Discrimination, Chapter 20, pp. 407-431.

University of Toronto. (2010). Stereotyping has a lasting Negative Impact. Retrieved: http://media.utoronto.ca/media-releases/university-of-toronto-scarborough/stereotyping-has-a-lasting-negative-impact/

University of Austin. (2013). Self Esteem. Retrieved: http://cmhc.utexas.edu/selfesteem.html

(Gresham, M., 1973)
(Nelson, T. D., 2005)
(Nelson, Todd D., 2009).
(Kelly, E., Young, A. and Clark, L., 1993)
(Dodds, D., 2006)
(Butler, R., 1980),
(Fiske, S. T., Cuddy, A. J. C., Glick, P., & Xu, J., 2002)
Josiah Perona - Research Pyschologist
2. Homogenisation

- dissatisfied customers
- damaged business image and reputation
-dysfunctional teamwork

- Many employees may leave the organisation. Training costs associated with hiring new employees, and loss in productivity.

- Managers may overlook or underestimate an employee’s ability based on their preconceived notions about the person, due to stereotyping

Personal Improvement
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