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phone

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sun jon

on 2 January 2014

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Transcript of phone

O MUNDOS DOS APLICATIVOS
A Apple já comercializou até hoje 25 bilhões de aplicativos.
Ela está disponível em 155 países
A Apple detem 30% de todas as vendas
Serviços Apple
A maior loja de musicas virtual do mundo
A iTunes Store, tem um catálogo de 20 milhões de músicas
Comprar ou alugar filmes
Simples e facil
FIM.
One job opening is the enterprise sales representative in Boston, Massachusetts, United States, posted on May 22, 2013.
he job summary is: At Apple, great ideas have a way of becoming great products, services, and customer experiences very quickly. Bring passion and dedication to your job and there's no telling what you could accomplish.
esponsibilities include: Execution of sales strategies within assigned accounts, territory planning and management, opportunity forecasting, demand generation, and fulfillment logistics, leadership of the extended sales team (telesales, reseller partners, and ISV coordination) to deliver significant market-share growth in this territory.
he successful candidate must have: A strong, positive sales focus, excellent communication and presentation skills, knowledge of Apple products and competitive landscape, plus the aptitude and appetite to learn more, ability to navigate complex enterprise politics, finances, and personalities, and a college degree.
BCG Matrix for Apple Inc.
Star:
I have categorized iPhone and iPod in Star category which means they both need further investment in product development and there are greater opportunities available in the market for growth.

The growth rate for iPods is currently 28% and for those of iPhone’s its 48%

Apple enjoys 60% more market share in iPod than its closest rival Scandisk in the market.


Cash Cow:
Apples iTunes digital downloading software

Apple clearly is a market leader in this market segment with 82% market share, its closest rival is Napster with only 3% market share.

Question Mark:
Mac Software

There is a possibility to capture further market share if provided with funds for product development and innovation

Apple has a comparatively lower market share in this market segment
Mac Software the growth rate is 32% and relative market share is 0.01%

Apple should pay attention on development of its other products and should divest from Computer market completely


Dogs
Apples Macs

Apple is not a market leader in this market segment

There are few chances of capturing further market share even further investment in product development is done.

• Established on April 1st 1976 by Steve Jobs and Steve Wojniak.
• January 3rd 1977 the company was incorporated in Supertino, California.
• Apple II was first personal computer that included color graphics .It was a hit. The same happened with the first floppy disk , and their sales increased even more.
• In 1987 the Mac II was introduced , around the same time Microsoft was launching Windos 3.0. The market was saturated and their sales descreased significantly.
• In 1994 Apple launched the PowerMac family, which were based on the PowerPC chip.
• In October 2001, Apple introduced its first iPod portable digital audio player.
• In 2007, Apple unveiled the Iphone . Huge Success worldwide.
• From 2005 the stock market value of Apple had increased significantly and by 2010 it overtook Microsoft’s Market value. Along with the Iphone came the Ipads, mini ipads .

2011年8月15號,google宣布以125億美元的價格收購Motorola。

在1947年更名為Motorola,主要生產設計車載收音機。
“Motor”是汽車的意思,而”Ola”是聲音意思。

「Ara」計畫是讓使用者購買一片手機的基本架構,接著自己添購模組,例如鍵盤、電池或其他感應器。
摩托羅拉和荷蘭設計師Dave Hakkens合作這項計畫,此構想是由Dave Hakkens創造的「Phonebloks」模組手機而來。

Project Ara
1.全球銥星計畫
其策略失敗的重點是技術大大超越市場需求,反而缺乏商業價值。

2.盲目的追求外觀
Motorola將時尚化戰略走到極端,完全以外觀取勝,將自己最大的技術優勢捨去,終將導致失敗。

Motorola 失敗的原因
Motorola Dynatac
1969年,阿姆斯壯登入月球,所用的通訊設備就是Motorola。

汽車車載收音機
在1930年,他們的第一個產品就是電源轉換器。

電源轉換器
Motorola前身為Galvin Manufacturing Corporation,成立於1928年的美國,由Paul Galvin和 joseph Galvin兄弟所創辦。

起源
Motorola P7389i
Motorola StarTAC
RAZR V3
A760
499430220 孫景緯
401438139 陳冠羽
499431061 許舜然
401438063 陳永霖
499430386 武軒羽

集團子公司包含了:三星電子、三星顯示、三星電機、三星網路、三星火災海上保險……等

1938年三星集團成立,其業務主要是出口韓國的乾魚、蔬菜、水果到中國

1969年成立了三星電子



三星集團

1996年躋身全球第五大集團

2006年三星集團是全球第35大經濟體,韓國在美國註冊8782項專利中,有3611項是三星電子所申請的

2007年三星集團財務弊案

2009年12月總統給予前三星會長特赦

2012年阻止南韓公平交易委員會進入公司調查

尺寸:122 x 64.2 x 9.9 (mm^3)

重量:119 (g)

CPU:1.0 (GHz)

解析度:800 x 480

記憶體:512( MB RAM)

尺寸:125.3*66.1*8.49 (mm^3)

重量:116 (g)

CPU:1.2 (GHz)

解析度:800 x 480

記憶體:1.0(GB RAM)

尺寸:136.6*70.6*8.6 (mm^3)

重量:133 (g)

CPU:1.4 (GHz)

解析度:1280 x 720

記憶體:1.0( GB RAM) 、2.0 ( GB RAM)

尺寸:136.6*69.8*7.9(mm^3)

重量:130(g)

CPU:1.6(GHz)

解析度:1920×1080

記憶體:2(GB RAM)

尺寸:151.1*80.5*9.4 (mm^3)

重量:180(g)

CPU:1.6(GHz)

解析度:1280 x 720

記憶體:2(GB RAM)

Ericsson R310

C: Cyber-Shot

P:Professional

S:Snap-Shot

W:Walkman

X:Xperia

手機類型(頭)
i: International version

a: American version

C: Chines version

EX:P910i
手機類型(尾)
Sony Ericsson Xperia Arc

Sony Ericsson Xperia Play

Sony Ericsson Xperia Acro
Sony Ericsson Xperia Ray

Sony Xperia S
Sony Xperia TX
Sony Xperia Z
Sony Xperia Z1
Products
Why HTC ?
SPECS
宏達國際電子股份有限公司於1997年台灣桃園創立
原稱High Tech Computer
品牌概念「Bold、Authentic、Playful」

Bold 大膽
有新產品、新特色就要大聲講
Authentic 真實
從來不抄襲,並注重研發
Playful 好玩
所有產品皆要融合好玩與好用的特色
HTC Butterfly S
HTC Desire Series
多樣手機功能以簡單平實的價格呈現在消費者面前,它不僅僅是一支手機,也是你生活必備的好夥伴!
雙網雙待 溝通無界限
纖薄手感 輕巧有型
輕鬆自拍 散發誘人魅力
HTC Butterfly Series
輕薄的機身和5吋Full HD螢幕,圓化螢幕四角的立體弧面螢幕玻璃,展現出更加自然的曲線美。手機兩側比中央更薄,讓人感覺到手機有如緊貼於手掌般地舒適合手。即使長時間握持也不會感到疲累,給您愛不釋手的感覺!

潮流搶眼的外型設計
大容量電池 讓你暢快地使用
超廣角前相機與生活微電影
洗練的全鋁合金機身,閃耀著眩目的精品光澤。纖薄的錐形邊緣設計提供了最舒適的手感。堅持一絲不苟、毫不妥協才能淬煉出令人讚嘆不已的新HTC One。

精彩魅麗,色彩就此改變
精彩無限 由你創造
HTC UltraPixel 超畫素
拍出完美作品
HTC One Series
手機內搭配內建的紅外線遙控器就能控制您的電視、機上盒和接收器

讓手機和家中的電視同步,您可以使用手機來關閉電視、調整音量、更換頻道

HTC Sense TV™遙控器
掌控想看的頻道

錄音室品質音效的 Beats Audio™, 內建擴大器和 HTC Sense Voice™

音色更響亮、更鮮明、更豐富,讓您感受身歷其境的體驗

HTC BoomSound™ 音響 放大的感動體驗


隨著點選螢幕而動作的動態相片


透過 HTC Zoe™ 實境相簿讓您的 HD 影像不再靜止 !

HTC Zoe™ 實境相簿
HD 品質的動態相片

無論是社交網路、最新消息、體育競賽比數還是其他內容,在您的主畫面上即時掌握 !

潮流脈動,一覽無遺

HTC BlinkFeed™首頁
即時動態桌面

IOS以人性化設計為主軸使得家裡的小孩和老人都可以快速上手
操作難易度低
iPhone使用獨立的IOS系統並且進行限制權限管理,所有的程序都需要經過認證才行並且App Store的APP須經過安全人員檢測才能提供下載使用,這讓手機病毒沒有發展餘地

安全性高
1.App Store:
世界级的商店擁有 500,000 多個APP,而且分門別類和許多APP還是免費提供
2.快速更新APP
當推出新版本時會通知你提醒你更新
3.輕點下载APP
將APP安裝到 iPhone 的方法非常简单。只須到想要的APP,然後輕點下載即可


應用程式齊全與貼心
由於IPHONE外型簡單且不過時讓許多时尚明星和設計師多使用IPHONE,使得它被定義為一種高品味的象徵

高品味產品
1.貶值率低

2.高品味產品

3.應用程式齊全與貼心

4.安全性高

5.操作難易度低
為何要買iphone
是由APPLE為行動裝置所開發的操作系統
包括iPhone、iPod touch、iPad、Apple TV

特點:
與Android及Windows Phone不同,iOS不支援非蘋果硬體的裝置

人性化設計


iPhone OS
Internet

Individual

lmaginative
iphone
以iPhone 4為例,在iPhone 4S未推出之前,16G版新機價格曾降到542美金,在新款iPhone 4S推出後,iPhone 4的價格不跌反而上漲回到了之前官方的零售價格

貶值率低
iphone2G: 2007年6月29日

iPhone3G: 2008年7月11日

iPhone3GS: 2009年6月19日

iPhone4: 2010年6月24日

iPhone4S: 2011年10月14日

iPhone5: 2012年9月21日

iPhone5C及5S: 2013年9月20日

系列
Meet Ken Segall 在1997年為APPLE做”Think Different”的廣告設計人

提出iMac名稱說明產品是為網路而生,並適用未來推出產品的概念者

語言習慣

由來
The END

Thanks for listening

One Sony

OmniBalance
Iconic Identity
Arc::
舞者的肢體動作
開發代號:
宙斯
開發代號:
うるし
1876年
2001年
2011年
2012年
全新方式詮釋Arc
2013年
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