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Business Presentation GOOGLE

Business and Organization presentation
by

Management and Organization

on 18 April 2011

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Transcript of Business Presentation GOOGLE

Google’s mission: “to organize the world’s information and make it universally accessible and useful.” "The perfect search engine would understand exactly
what you mean and give back exactly what you want." 10 core principles 1. Focus on the user and all else will follow
2. It’s best to do one thing really, really well.
3. Fast is better than slow.
4. Democracy on the web works.
5. You don’t need to be at your desk to need an answer.
6. You can make money without doing evil.
7. There is always more information out there.
8. The need for information crosses all borders.
9. You can be serious without a suit.
10. Great just isn’t good enough. Plans Focus on: search, advertising, operating systems and platforms, and enterprise
Continue to invest in systems, facilities, and infrastructure
Increase hiring, and provide competitive compensation programs
Further expand internationally Organizational Strategy Revenues primarily from advertising so it heavily invests in rapid innovation in search technologies
Businesses use AdWords program to promote their products with targeted advertising.
Google Instant, Place Search, Android, Chrome, Chrome OS
$1.8 billion to acquire companies, products, services, and technologies (2010) Google sells shares to increase cash reserves
Financial institutions and investors own a large percentage
The founders still have a controlling stake Who Owns Google? Competitors general purpose search engines (Yahoo and Bing)
vertical search engines and e-commerce websites (Kayak, Monster.com, Amazon.com and eBay)
social networks (Facebook and Twitter)
other forms of advertising (TV and radio)
commercial software companies (Microsoft, Apple)
mobile applications Founders of Google are Larry Page and Sergey Brin.
Eric Schmidt was the CEO of the company until a few weeks ago when Larry Page took over that position. Leadership We operate under the assumption that everyone including me
is extremely dispensable, because ultimately Google is bigger
than the individuals who make it. Google is about a mission.” Bottom to top organization
New ideas are constantly brought to the table
Free meals, massages, haircuts, medical attention, Physio balls, employee café
Their CEO says that he is living on a different planet and speaks a different language
Biodiesel commuter buses
Solar photovoltaic panels and solar-powered stations
Subsidies for employees with hybrid vehicles
Laptops for free
Maternity leave - five months off at full salary
Dads - seven weeks off at full salary Culture Arrogance? Team work
Engineers are in charge - no gut decisions
Nonhierarchical environment
Employees share offices and work in teams on projects in order to create “a company everyone wants to work at” and to impose a team culture Poor communication? Airplane test Anyone who failed was unlikely to be a good collaborator or team member A day a week to work on projects employees feel passionate about which gives them a sense of freedom and encouragement to get out of the box Culture 8 Habits of Highly effective Google managers Be a good coach
Empower your team and don't Micro-manage
Express interest in employees' well-being and success
Be productive and results oriented
Be a good communicator and listen to your team
Help your employees with career development
Have a clear vision and strategy for the team
Have key technical skils, so you can help advise the team
Partnered with the United Negro College Fund offering scholarships/grants to students
The Hispanic College Fund and the Google Scholarship Program offers funds to students studying computer science or computer engineering.
The Google Anita Borg Scholarship and the Google Global Community scholarships are scholarships to encourage women in computer science and engineering.
October 2005, Google set up a subsidiary, Google.org, receiving 1% of Googles stocks and profits.
It funds social programs in developing countries. At Google every employee is a “hands on” contributor.
Every employee has something important to say and every employee is integral to success.
No one hesitates to pose questions directly to Larry or Sergey in the weekly all-hands meetings.
Employee Empowerment Recently partnered with Facebook, IBM, and the White House to encourage entrepreneurship.
Started a campaign called Startup America.
Startup America will help create workshops for current business owners, bring classes in entrepreneurship to higher education, and fund new businesses.
Also, Google came up with Cloud computing which allows you to store apps online so that incase your computer is damaged, you are still able to access the information.
Encouraging Entrepreneurship I would be very interested in joining the organization because of the great work environment. It would allow me to complete my work more efficiently and effectively. Being Socially Responsible
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