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International Company Research

Carly Silverberg

on 4 October 2012

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Transcript of Avon

Avon By: Carly and Brooke Background Information: Founded:


Number of Product Sold:

Number of Countries Where Products are Sold: 1886 New York City 11,000 100+ United
States 1 2 3 David H. McConnell didn't originally intend to create a beauty company. Company offered women a chance of financial independence in America in the 19th century (the time when there were limited employment options for women) The company has products in thousands of different shades of pink to fight against breast cancer. 2012 marks the 20th year of the Avon Breast Cancer Crusade. For more than 125 years, Avon has been dedicated to improving the lives of women. There is the Avon Walk for Breast Cancer, a marathon-and-half walk (39.3 miles) over 2 days. They are up-to-date with technology. They have online ordering, “intelligent ordering” with prompts about special promotions; an “eBrochure,” and customized online communities all help Avon Representatives run their businesses as never before. Products Special Offer! Royal Lip Treatment ! Beyond Color Plumping Lip Conditioner $8.00 1. The product has 4.8 out of 5 stars
2. The lip plumper has new packaging
3. 24-hour conditioner plumps as it moisturizes DESCRIPTION OF PRODUCT Super SHOCK Max Mascara DESCRIPTION OF PRODUCT 1.High-gloss lushness with one swipe up to 15times more volume
2.Helix brush layers your lashes to their very tips.
3.Super brush delivers maximum fullness. Regular price ($9.50) Anew Clinical Thermafirm 1.They effective lifting treatment is formulated to fortify damaged tissue with new collagen
2.In just three days, see tighter , more lifted skin simply apply.
3.Also formulated with hydrolyzed plant protein and other natural tightening agents to help form 3-d matrix on your skin. DESCRIPTION OF PRODUCT 1 2 3 DESCRIPTION OF PRODUCT Shine attract lipstick
Captivation to the core Stila Lip glaze trio DESCRIPTION OF PRODUCT Advance Techniques Frizz
Control Lotus Shield DESCRIPTION OF PRODUCT 1.Lip color wrapped in a clear gloss
2.It’s perfect balance of luscious color hydrating gloss and soft shine in one ingenious package
3.Glides on smoothly luscious color, Hydrating gloss.($9.00) 1. All packeged in Stila’s iconic click pen for easy aplication
2.All sorts of shades such as grapefruit baby pink, splendor a sheer shimmery pink and lastly majesty sheer raspberry
3.this product is $12.00 dollar value 1.Say goodbye to frizz fly-a-ways and hair that is untamed
2.One application and the frizz is finished
3.this product is regularly( $12.00) sale is ($9.00) 1.


3. France Avon is the world's leading direct seller of beauty and related products. Avon is the world's leading direct seller of beauty and related products. With over $1o billion in annual revenues A
a The roots of Avon can be tracked back to 1886, when struggling door-to door salesman David McConnell made the decision to sell perfumes ,rather then books to the newyork homes. David McConnell is the salesman who had aspirations to expand his company overseas and recognised the need to change the company In 1963, operations began in Australia, followed by New Zealand in 1978 and today Avon is the top direct selling company with growing market share in Australian beauty market. Ideal Flawless invisible Coverage Foundation Description of Product 1.£12.00 Original price Price per 10ml=£4.002. Coverage that defies detection3.Full-coverage foundation creates a virtually undetectable veil of natural-looking,flawless perfection spf.151 Outspoken Intense DESCRIPTION OF PRODUCT 1.The provocative fragrance that commands attention.
2.Shining star fruit and luscious passion flower warmed by a musk base.
3.Succulent blackberry, and luscious kumquat ($30.00) ANEW CLINICAL Luminosity Pro Brightening Serum DESCRIPTION OF PRODUCT 1.Their first topical serum with injectable-grade skin brightener for an at home option to a dermatologist laser.(£39.99)
2.Instantly makes your skin look brighter and more even toned
3.Formulated to help remove dull skin cells that can add years to look of skin. Brazil 1.


3. The Brazilian beauty and personal care market saw a moderate performance in 2011. Hair care and fragrances will remain the largest categories in value terms accounting for a combined 37% share of overall value expected in 2016. With Avon having problems in this country it was most related to it's transfer to a new distribution centre. Moisture Therapy Calming Relief mini body lotion Description of Product 1.Made with pure oatmeal to quickly relieve dry skin itch.
2.Delievers prompt relief from persistent itch associated with dry skin
3.Smoothes and moisturizes the mini for these costs($0.99) Naturals Cranberry and cinnamon body spray Description of Product 1.Leaves skin feeling cool and soft to the touch
2.Celebrate the season with festive cranberries laced with warm cinnamon
3.Original price ($9.00) Sale price ($4.99) Skin so Soft firm restore age-defying corrective hand treatment. Description of Product 1.skin so soft firm and restore –restores skin’s youthful appearance
2.Now with Babassu oil
3.Experience delicate blossoms and sheer florals. China 1.


3. Avon Care Soothing cream cold cream cleanser Cleanses away makeup 1. 2. Takes care of your impurities 3. While washing with it ,it also moisturizes Skin so soft Original Bath oil(New formula) 1. Softens and conditions skin 2. Now with Jojoba oil price( $13.00) 3. Experience crisp botanicals and fresh herbals. Advance techniques color protection shampoo 1. Long live your color 2. Color lasts up to 6times longer (exclusive color shield technology) 3. Helps lock in the color nourishes , protects and extend the life of your hair. Price($6.00) VIDEO In Conclusion: In conclusion this company is successful worldwide because Avon sells so much. They also advertise like body sprays, lotions, face makeup, and what ever else that customers will buy from their company. Avon would have to be globalization because it is known worldwide and continues to spread around the World. In 2001 Andrea Jung was elected chairman In 2005 Avon announces first restructuring In 2006 Avon wins first direct-selling license in China
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