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'Is typography important and what impact does it have on Graphic Design?'

A Prezi made for college work. The question is 'Is typography important and what impact does it have on Graphic Design?'
by

Kate Wonderland

on 29 June 2011

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Transcript of 'Is typography important and what impact does it have on Graphic Design?'

What is typography? Is typography important and what impact does it have on Graphic Design? Discuss... Typography can be the art and technique of arranging type, it is also the design and use of typefaces as a means of visual communication. Typography is created by typesetters, typographers, graphic designers, art directors, comic book artists, and graffiti artists. An example of typography....
An image created entirely of letter. Typography plays a huge role in our everyday life, especially in our generation where technology is reaching new heights; it is used in everyday object like an iPhone application, e-mail, a website, street sign, a birthday card, a book, etc. It’s impossible to deny the existence of typography. Why is it important? Typography is one of the visual elements that can be used to create web designs. And the importance of good web typography is proportionate to that of good web design. A good design for your website is very important as it represents the outlook for your company. Such companies have individuals, which are experts in fields of designing and developing of web pages that create websites suitable for the target audience; it is a lot easier to communicate with them as they can understand what is required from a website. Good typography helps to establish good visual hierarchy, leading the reader across the page in accordance to the level of importance of the different text and images. It can also provide visual punctuation to help the readers to connect text with images, and headlines with content. 300 BC Wood tablet "book"
came into use in Greece and
Rome, very similar to today's books. 105 AD Chinese invent paper 800 AD Spaces between words
and capital letters
become standard in Europe 868 AD Chinese print the first entire book, The Diamond Sutra 1200s Koreans begin using movable type 1456 Gutenberg publishes the Bible 1700s Standard type fonts are developed 1800s The Industrial Revolution brought steam power to printing presses 1889 Ottmar Mergenthaler develops
Linotype machine which mechanically
sets type line by line, rather than
people setting type letter by letter 1950s Offset printing comes
into wide use, where the metal
type is pressed into a rubber mat
which is then pressed onto the paper 1957 Max Miedinger and Eduard Hoffmann design Helvetica 1993 Digital printing is used for small projects BEGINNING FUTURE A timeline of typography The first type of messages that were found in the history records were a series of pictures that told a story known as pictographs; from pictographs developed more cultured ways of communicating through ideographs and ideographs exchanged symbols for pictures of events. For example, a symbol of a star represented the heavens or a peace pipe represented peace. From ideographs developed a system created by the Egyptians known as hieroglyphics; the Egyptians still used drawings to represent objects or ideas, but were the first to use objects to represent sounds. The Romans further developed the alphabet by using 23 letters from the Etruscans who based their language on the Greek. The Romans contributed short finishing strokes at the end of letters known as serifs. Roman letters feature the first examples of thick and thin strokes. Type Designers... Claude Garamond was born in France and was the first that developed the first true printing typeface not designed to imitate handwriting, but designed on rigid geometric principles. Garamond also began the tradition of naming the typeface after himself; Garamond later became the dominant typeface for the next 200 years. In 1557, Robert Granjon
invented the first easeful
typeface, which was built
to simulate handwriting. In 1734, William Caslon distributed
the typeface bearing his name
which included straighter serifs and
greater difference between major
and minor strokes. In 1757, John Baskerville
introduced the first Transitional
Roman which increased contrast
between thick and thin strokes,
and very sharp serifs. In 1815, Vincent Figgins created
a face with square serifs for
the first time and this became known
as the Egyptians or more current
as the Slab Serifs. In 1780, Firmin Didot and
Giambattista Bodoni developed
the first Modern Romans. The
moderns carry the transitionals to
the extreme. Thin strokes are
hairlines, plus a full vertical stress. In 1816, William Caslon IV produced
the first typeface without serifs
of any kind, however it was
mocked at the time. In the 1920s, Frederic Goudy
developed several creative designs
and became the world's first
full time type designer. In 1954, Swiss artist Max Miedinger,
created Helvetica which is the
most popular typeface of our time,
he also supported the use
of white space as a design element. Claude Garamond... History of typography At around 1200 BC, the Phoenicians gained their independence from the Egyptians and developed their own alphabet that was the first to be made exclusively of letters. The Greeks refined the Phoenician language by adding the first 5 vowels, and their language did not have punctuation, lowercase letters or spaces between words. Hieroglyphics An example of semi-uncial Lowercase letters developed because all type was hand copied by writers who developed less fancy handwriting styles and started using quicker and smaller versions of the letters. The first system of lowercase letterforms was known as the semi-uncial. Spacing between words was not generally adopted until the eleventh century and punctuation marks developed in the 16th century when printing became accepted. Advantages Of Typography • It can help explain to the audience in a way that is more understandable and clearer; this could help people who stuggle to read by narrowing down sentences into words and diagrams that would make things easier to understand.
• Every design created is unique and variable, making each and every design suited to a different group of audience; the syle, mood or colour and be varied to suit a different viewer. Disadvantages Of Typography •Many typefaces are now designed using CAD as it is the fast and easy way to create typefaces of high quality, however the progams used to create are expensive.
• Messages within the designs may not be very clear or readable. Typography is sometimes designed only to suit the creator meaning that it might not appeal to the audience and they may stuggle to understand it if it is not clear enough. Examples of kinetic typography.... The background colour used throughout the video is a calm shade of blue which relates to the mood the lyrics are giving out towards the audience. Black and red are the only colours used for the letters. The majority of the words are written in black in the video; vivid red is a warning colour and is used on a selection of words to emphasize the words to the audience. I like how the font used in the video is clear and easy to read because of the large and simple font that has been used. Gary Jules – Mad World Robert Granjon's typeface A portrait of
William Caslon A typeface created by
Firmin Didot... A portrait of John Baskerville The typeface Rockwell, a slab serif face created by Vincent Figgins. An example of the font created
by William Caslon IV without serifs.... A decorative typeface created
by Frederic Goudy.... Helvetica typeface created by
Max Miedinger Typography can can in any form.... Linkin Park – Waiting For The End White wording is used throughout the entire video, along with the dark blue backdrop makes the letters more visible and easier to read whilst they move along the screen. The plain font that has been used makes the words much easier to read whilst they move quickly across the screen. I find that the flashing lights in the background are distracting when you are focused on reading the lyrics. Coldplay – Viva La Vida I especially like this kinetic typography video because of the use of different font, different colours and moving images and animations. Words are used to create objects whilst they move along with the lyrics to the song. Some of the writing may be hard to read because of the font that has been used so this animation would most likely appeal to an older audience. Lady Gaga – Monster One typeface has been used throughout this video; the chosen typeface is very clear and easy to read. The words are all white making them very visible to the audience whilst the move along the black background. I like how the words dance with the beat of the music, however I find the flashing lights rather distracting whilst they blink in rhyme with the words. So... what is kinetic typography? Kinetic typography is the technical name for “moving text” and is also known as motion typography. It is an animation technique fusing motion and text together to show ideas through animation. Challenging the usage of horizontal text, it tries to steal the audiences’ attention by forcing them to visually trail words which move across, up or down the page. It also uses a selection of colour, size and font to highlight particular words. I like this typography piece becasue of the few
chosen colours that has been used; the colours
are warm colours making it feel like a warmer and happy piece of work. I also like how it is actually 3D showing that not all typography has to be paper based. This is typography which has been applied around
an apple making the writing stand out more than
the object itself. I like how the writing on the
apple has been written around the apple making the
curves of the apple stand out more. The colour of the
text is also very affective making it look bolder. The colour of the text here stands out, is easy to read
and looks bolder on the grid background of the image;
I like the patterns that have been applied onto each of
the individual letters, it makes each letter look unique. I really like this typography piece as it has created an image
of a face using only words. Her whole face has been filled in blue, whereas her hair is coloured so that more attention is brought towards her hair. This is a more popular and well known piece of
typography and can be seen in everyday places. The red and white on the Coca-Cola logo was kept simple and distinctive to lure young minds. Typeface designers play an important role in the world today, every typeface would look similar and plain if more wasn't designed. Each individual typeface can say a lot about what it is being used to express, display or describe; they can show tone, feeling, sound, formality, and mood.
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