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Visual Language

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sarah edge

on 22 September 2014

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Transcript of Visual Language

Who do you think were the first visual communicators?
Cave Paintings
The media used for the paintings were cave or rock walls, usually dating to prehistoric times from c. 40,000 years ago.
did prehistoric man use?

They sourced natural materials such as –
reds in the form of iron ore
blacks in the form of charcoal or manganese
yellows from iron oxide
whites from chalk or even burned bone or shell.
clay ochre too provided some basic colours.

It has been revealed that artists used recipes to prepare them, combining the raw colours with talc or feldspar to increase their bulk, and adding animal and plant oils to bind the materials.

A pictogram or pictograph is a symbol representing a concept, object, activity, place or event using illustration. (pictures which resemble what they signify). It is a form of writing.

Then the Alphabet was created around 2000 BC
in Ancient Egypt
The history of the alphabet starts in ancient Egypt.
The Rosetta Stone shows the co-existence
of Hieroglyphics, Hieratic script and the
Greek Alphabet in Egypt in the third
century B.C.
The Art of the book
the period AD 400 to 600
An illuminated manuscript is a manuscript in which the text is supplemented by the addition of decoration or illustration, such as decorated initials, borders and miniatures. In the strictest definition of the term, an illuminated manuscript only refers to manuscripts decorated with gold or silver.

An incunabulum is a book, single sheet, or image that was printed — not handwritten.
Printing Press before the year 1501 in Europe
The Art of Calligraphy was create, allowing the development
of literacy.

is the term used to describe the development of Western civilization that marked the transition from medieval to modern times.
Breaking the Grid

Yet another invention which greatly affected visual communication procedures was the invention of photography
The Victorian era created the postcard
The term is used loosely in referring to any art that is pretentious or in bad taste, and also commercially produced items that are considered trite or crass. Because the word was brought into use as a response to a large amount of art in the 19th century where the aesthetic of art work was confused with a sense of exaggerated sentimentality or melodrama, kitsch is most closely associated with art that is sentimental, mawkish, or maudlin; however, it can be used to refer to any type of art that is deficient for similar reasons—whether it tries to appear sentimental, glamorous, theatrical, or creative, kitsch is said to be a gesture imitative of the superficial appearances of art. It is often said that kitsch relies on merely repeating convention and formula, lacking the sense of creativity and originality displayed in genuine art.
The Arts and Crafts movement
Pre-Raphaelite painter Dante Gabriel Rosetti
William Morris
Art Nouveau
is a trend of thought which affirms the power of human beings to make, improve and reshape their environment, with the aid of scientific knowledge, technology and practical experimentation

also known as Style Moderne or 1925 Style, was a twentieth century movement in the decorative arts that grew to influence architecture, design, fashion and the visual arts.
Post WW2
The years around and following the second world war saw graphic design in the modern style gain widespread acceptance and application. A booming post-World War II American economy established a greater need for graphic design, mainly advertising and packaging.
This became the starting point of graphics developing further
To the modern day and the use of computers
History of Visual Communication
People often use the term in French and English to refer to people or works that are experimental or novel, particularly with respect to art, culture, and politics. According to its champions, the avant-garde pushes the boundaries of what is accepted as the norm within definitions of art/culture/reality.
Learning Outcome 1:
Understand how media, materials and processes are used in others' work to convey ideas and meanings
Pictograms and Ideograms
Illuminated Manuscript
used to create the cave painting included the use of bones, rocks and straw as a drawing tools and paint brushes.
An ideogram or ideograph is a graphical symbol that represents an idea, rather than a group of letters arranged according to the phonemes of a spoken language, as is done in alphabetic languages. A simpler explanation is pictures which represent ideas.
Japanese writing is a form of pictogram
Washi which is a style of paper that was first made in Japan.
Bark of the gampi tree/the mitsumata shrub (Edgeworthia chrysantha)
Japanese ink.
painted with a brush to create the writing.
as a form of communication to tell stories.

- this can never really be known but there are several theories;
Paul Bahn believes it is Art
Henri Edouard Prosper Breuill believes sympathetic magic theory which believes that the animals in the paintings were created to control or influence real animals
Leroi-Gourhan believes that cave art portrays a culture with a very sophisticated religious or philosophical view of the world.
Scholars interpreted composite figures (drawings which have one animal superimposed upon another), as sorcerers, or shamans in masks. Relating it to Shamanism, which is a form of religion.
Fertility Magic and Sex
Hallucinogenic Theory

Hieroglyphs are a form of Ideogram/graph:
was either walls or papyrus
were either stone or plaster which were carved, or papyrus that was painted with paints made from natural materials.
The Egyptians carved into the walls using copper chisels which were hit with a mallet, or painted with brushes by hand.
it was used as religious literature
Greece alphabet is considered the first true alphabet
The Masters of Type
Leonardo Da Vinci, who create the sketchbook as a form on documenting ideas.
The Renaissance Book was the of the Humanist movement
The Renaissance masters of type included
Aldus Manutius
Claude Garamond
Geoffroy Tory
The Baroque masters of type
The Renaissance
Art Deco
One of the principal founders of the British Arts and Crafts movement
Artistic movement, the Pre-Raphaelite Brotherhood.
The Industrial Revolution
The Industrial Revolution
The Industrial Revolution
The Industrial Revolution
The Industrial Revolution
Artists started creating posters as artwork
Constructivism/El Lissitzky/Alexander Rodchenko/Futurism/Dada/Bauhaus/De Stijl/Paul Schuitema
Adolphe Mouron Cassandre/The posters of the WPA
Swiss Style/The New York School/Alexey Brodovich/Paul Rand/Bradbury Thompson/Saul Bass/Herb Lubalin/Milton Glaser/The Polish Poster
First things first 1964 Manifesto/The First things first 2000 manifesto/
The aim of Unit 4 is to develop your knowledge, and understanding of and skill in communication through Art and Design.
What I want you to do!
Investigate and Explain
Demonstrate and Evaluate

So as a designer it is the most important subject to understand, because a designer is only as good as their last sale!
The term "lithography" dates back to the end of the 18th century, when Alois Senefelder invented the technique of printing with stone plates.
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