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McDonalds

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on 14 November 2013

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Transcript of McDonalds

McDonald's Egypt
Cultural
Marketing their products
Functioning in Egyptian culture
Globalization
Political
Current road to democracy
New constitution, parliament, president
Security and stability
Mohammed Morsi
Overthrown
Interim President Adly Mansour
International relations
Minimize diplomatic fallouts
US and EU ties have frayed
Look to China and India
Economics
Political instability has an impact on economy
Downturn in certain industries within the country
Devaluation of currency and inflation
Imports and Exports
Increase public debt
Economic Forecasts
Market & Competitive Analysis
Porter's 5 forces model
Rivalry among existing competitors
Current Competitors
Largest Competitors
Techniques
Taste of the World Campaign
McFalafel
Egyptian Culture Adaptation
Suppliers and workers
Substitute of products or services
Home
Mitigation techniques
Value Meals for Families
Market & Competitive Analysis
Bargaining Power of Buyer
High purchasing power
Price Sensitivity, Information Availability, Switching Costs
Bargaining Power of Suppliers
Large # of suppliers
92% Egyptian
Repositioning to appeal to culture
Threat of New Entrants
New and entering market
Locals
Barriers to entry
Government Barriers
Problem Statement
The instability of the country makes it difficult for McDonald's to adapt to constant changes financially and politically with regards to the culture and competition with the market.
Alternatives
Lower cost menu
Open more locations
Introduction of family value meals and discounts
Diversify menu options
Increase efficiency
Giving back to community
Implementation
More locations
High population areas
Tourist areas
Market research
Developing product line
Healthier options
Agenda
Situational Analysis
Cultural
Political
Economic
Market & Competitive Analysis
Problem Statement
Alternatives
Implementation
Full transcript