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Print and Broadcast Media 2

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Megan Arnone

on 23 June 2011

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Transcript of Print and Broadcast Media 2

COM 453: Advanced Public Relations
Print and Broadcast Media Megan Arnone Jessica DiGennaro
Ryan Acklin Chase Dominick
Max Chichester India Robinson
Stephanie Cercone April Tan 1. How many lives do you think one pint of blood (one donation) can save?
a. 1 life
b. 2 lives
c. 3 lives
d. 10 lives
2. Are you a registered organ donor?
a. Yes
b. No
3. Have you ever donated blood or platelets?
a. Yes
b. No
4. Have you ever need a blood transfusion or an organ/tissue donation?
a. Yes
b. No
5. Do you support blood, organ, and tissue donation?
a. Yes
b. No
6. How many people do you think are currently waiting for an organ/tissue donation?
a. 10,872
b. 50,130
c. 105,508
d. 1 million
7. Do you know an organ/tissue recipient?
a. Yes
b. No
8. What would prevent you from being a blood, tissue, organ donation.
a. I’m afraid of needles
b. My religion
c. I generally don’t enjoy helping others?
d. Others
9. Is there any information or personal story you would like to share? (Note this
infromation may be shared with your peers.)
10. Leave us your e-mail address for a chance to win four tickets to the Buffalo Bisons
for you and your friends. Don't forget to donate! Donor Awareness Survey Event Calendars:
Channel 2 News
Channel 4 News
Fun For Kids in Buffalo
Moms Like Me UB Reporter
The Spectrum
The Amherst Bee
The Buffalo News Media Outreach Research Figured out what team strengths/connections were:

Gathered information about UNYTS, organ, tissue, and blood donation,
personal stories, and statistics.

Developed an awareness survey to measure student awareness and

Decided what media outlets would be best to use so that students
BISON TICKETS "Project Kit" 3/23 Blood Drive: 33 Donors!
4/21 Special Event: 45 Donor cards signed!
Over 100 donor cards signed overall
101 Surveys filled out overall! Evaluation Things we would do differently:
Get started sooner/more
detailed planning
Better communication across groups
Smaller group http://blogs.buffalonews.com/live/2010/04/ub-students-ask-others-to-have-a-heart.html http://www.ubspectrum.com/life/a-donation-of-life-1.1374077 Channel 7 News
covered the event Positives:
Good group communication
Met frequently
Comrodery, we got along very well which made for a positive working environment
Talented individuals
Produced a good quality of work. Our budget was $540. Here is a breakdown of costs:
•Brochures $520
•Project Kit materials:
1.$9.00 Cardstock
2.$9.96 Page Protectors
3.$9.22 Color Printing
4.$7.59 Project Kit Binders
•Misc. Expenses:
1.$3.58 Clipboards (2)

Total Spent = $559.35
Over Budget by $19.35 Survey Results 101 Completed Surveys - Goal was 100

1. Are you a registered donor?
52% YES
48% NO
2. Have you ever needed a blood transfusion?
3% YES
97% NO
3. What would stop you from becoming a donor?
16% Afraid of needles
7% Religion
78% Other
Full transcript