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Timeline

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by

Ian Kibble

on 18 May 2016

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Transcript of Timeline


WWE Network

STREAMING
STORES (VOD/EST)
SOCIAL
ENABLERS
1994 1996 1998 2000 2002 2004 2006 2008 2010 2012 2014
IBM
Simon

Nokia 9000
Snake
Hardware
Apps
COMPAQ IPAQ
Other
LG Internet Fridge
BlackBerry
3G Networks
WAP 2.0
Social
Facebook
YouTube
1995 1997 1999 2001 2003 2005 2007 2009 2011 2013 2015 onwards
Camera Phones
Twitter
Facebook worth $15bn
First iPhone
BBC launches
Apple TV

enable Wi-Fi calling

iPhone App Store
Google Play Store
iPhone app
iPhone 3G
BlackBerry World
Nokia Ovi Store
WhatsApp
Spotify
65million tweets/day
'App' word of year
iPad
over 3G
App Store logs 18bn downloads
launches worlds first TV app store
BRANDS
FREE-TO-AIR
offline
EE launches UK's first 4G Network
Spotify offline
WhatsApp acquired for $19bn
App Store 60bn downloads
Play Store 50bn downloads
Apple Watch
Home Connect standards
Xbox 360
PlayStation 3
PlayStation 4
Xbox One
MySpace
Friends Reunited
Stores
Twitter IPO $25bn
$26,863 million
44.75% CAGR
App Store Total Revenue
EU28
$16.5bn (19%)
Rest of World
$69.8bn (81%)
MOBILE APP REVENUES 2014
2012
2014
$40.4bn
$69.8bn
$13.2bn
$16.5bn
73%
25%
APP ECONOMY IS GROWING FASTER OUTSIDE EU28
Rest of World
EU28
APP REVENUE TYPE SHARE
82.8%
69.5%
11.4%
22.5%
5.8%
8.1%
2012
2014
Paid-for %
In-app purchases %
Advertising %
FREE VS PAID DOWNLOADS
2012
2013
2014
2015
2016
2017
FREE
PAID
89.6%
91.0%
92.0%
93.0%
94.0%
94.5%
10.1%
9%
8%
7%
6%
5.5%
SMARTPHONE VS FEATURE PHONE MARKET SHARE
UK
#9
US
#13
Netherlands
#18
France
#24
Italy
#26
Germany
#27
Japan
#43
62.2%
56.4%
52.0%
42.3%
41.3%
39.8%
24.7%
Smartphones
Feature Phones
GAMES
CLOTHING
LIFESTYLE
CONNECTED CARS (AND DRIVERLESS) PROVIDE NEW CONTENT VIEWING
AND DELIVERY OPPORTUNITIES
A WEARABLE FUTURE PROVIDES NEW CONTENT OPPORTUNITIES AND EXPERIENCES
WHAT ARE THEY? IDENTIFY THEM TODAY, NOT TOMORROW!

EXISTING SMART TVS APPS ARE RUDIMENTARY AND CUMBERSOME
WHAT IS THE FUTURE? DOES THE TV BECOME 'DUMB', WHILE PAIRED DEVICES BECOME SMARTER?
CONNECTED HOMES... CONNECTED LIGHT SWITCHES... CONNECTED FRIDGES... CONNECTED LIFE
NEW PIPELINE OPPORTUNITIES TO DISCOVER AND FULFIL
THE CUSTOMER NO LONGER WANTS TO LOOK FOR CONTENT, IT NEEDS TO FIND THE CUSTOMER - THE FUTURE OF APPS HOLDS THE KEY TO THIS SERENDIPTOUS EXPERIENCE (PROFILE AND RECOMMENDATION ENGINES ARE KEY)
MVPD
streaming
streaming
First
Android

Nexus
One

Gmail
Full transcript