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PADDYPOWER

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by

Christian Woolfenden

on 29 February 2016

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Transcript of PADDYPOWER

Stunts

Financial

Making Mischief Fly
Let's sell betting
as entertainment
Financial
Planned
Mischief
Seizing Opportunity
UNLEASHING
MISCHIEF

LEVERAGING THE
NEWS AGENDA
BRAND POSITIONING
Brand Purpose:
Create the most engaging, entertaining betting experience helping punters live on the wild side of life
Brand Personality:
Edgy, Original, and Witty
Brand Tagline:
You're Welcome
Full transcript