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Social Media in Schools

core content for educators' workshop in Ljubljana September 2012 (for teachers, consultants, administrators and principals)
by

dom graveson

on 18 April 2013

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Transcript of Social Media in Schools

> 96% of students participate online... ..how many participate in your class? QUEST-ion…a learning journey KNOWLEDGE-able…find and learn for themselves HUB SPOKE Governance:
Privacy & acceptable use
Safety & problems
Platform advice & set up
Guidelines - how best to use
Examples & best practice
Analytics (gathering reports from spokes, interpreting)
Strategy & training Content
Campaigns
Specialisms
Reporting back to hub SPOKE SPOKE SPOKE SPOKE SPOKE SPOKE A-Z of ICT
Podcast:
http://www.oeb-docs.com/mailer/OEB2011/Newsletter/EDUCA2011_preConference3_timRylands_V1.mp3
A-Z: https://bitly.com/bundles/mrwalkersmate/8 There is a place with 96% user participation, where students want to spend 70% of their free time, where they police their own activity totally unsupervised 99% of the time, where they learn and play and work and organise - without anyone telling them how to do so, where there is open and fair comment, friendship and collaboration... Where is this place? storytelling
mobile phone films
location based
gdocs collaboration
tweets from students
start a wiki
surveys
summarise literature in tweets
parents consultation
Second Life virtual spaces
youtube channel for sports day
stream lessons
prezi
linkedin for your school
local campaigns
facebook pages for faculty, school, lessons, etc
Moodle?
G+ and hangouts?
student feedback video booth (confessions)
location based interactive tours
google weblabs examples & methods Why are we here? How much do we already know? Introductions Your name
Your role
What S/N platforms you use
Something no-one here knows about you
A status update! Your experience: 5 things:
- positive
- negative
- your experiences Metrics (Vanity vs. Actionable) uses in educational settings? the changing teacher/pupil relationship? What are the typical areas you would use social media?
Soc med integration into web activity of institute, project, school
Lesson planning to enliven lessons
Digital citizenship and stakeholdership
Engaging professional community (Sio.si)
Training and collaboration in teacher training
Consultation with parents, pupils, teachers, public... open & transparent Identify your key areas for business benefit:
- strategic objectives for your school, course, institute
- break down into ‘3 things’
for each:
- who is the audience?
- whats the key message?
- what do you want them to do for you?
- how do you measure this desired behaviour? (its not just about fame)
- examples of how you might talk to them?

AND... how will you support & resource this in your school? Strategic objectives First Second Third { { Who is the audience? What is key message? Why would they care? & how will you measure this? What should they do? & how will you measure this? examples... Develop your persona:
- Name: who are they?
- Goals: 3 main needs?
- Life: story of their day
- Quote: what might they say?
- You: how can you help? } Claim your domain whats yours? { #tags SEO influence Do you have the:
- knowledge
- time
- reach
- understanding of the audience’s need? Write down three things your audience might really need you for - discuss.

Who else might be doing this? why you? Francesco Cirillo - how much time do you have?
- who is available?
- are they experienced & supported?
- what are the key desired outcomes?
...so you know you have succeeded! Schedule Monitoring agile design lesson/training planning design consequences:
- design your page
- pass to your neighbour governance risks what are the risks:
- for an organisation/institute/school
- for a student
- for a teacher

categorise as R A G it takes all sorts http://www.bu.edu/buniverse/ http://www.mis-munich.de/ http://www.clsg.org.uk/ https://www.facebook.com/verulamschool http://www.ets.si/ https://www.facebook.com/groups/105468502844695/ https://www.facebook.com/pages/Gimnazija-Jo%C5%BEeta-Ple%C4%8Dnika-%C5%A0uba/26238409725?ref=ts http://www.ostrnovo.si/ Agenda: Part 1: Part 2: Aims & introduction
Examples & best practice
Strategy & measurement
Reflection & Q&A Claim your domain
Listening & monitoring

Elective activities (you decide!):
Lesson planning
Agile design
Content planning
Governance & risk management

Reflection search for your school/town/subject { what do you find? who are the influencers? whats being said? what could you add to the conversation? Daily Weekly Monthly Facebook Twitter Youtube Monitor etc... Ask yourself offline events across the year?
annual report
results day
enrollment ...try to create one for the next 6 months - google docs Pomodoro! Planning your social media what next? Complete your planning and share with your team

Come along to DOM project workshops on Monday

Go and do something! experiment, learn and share in virtual classroom
testimonials/videos/photographs

Join the awards @ SIRikt 2013 - closing end April

Make it sustainable - spend a little time each week

Involve everyone (colleagues, pupils, partners, parents) } what do you need for your institute /project? what are your key concerns?

who needs to be involved or consulted (and how?)

risks
appropriate activity
platforms

can you draft something in 30 minutes? google docs aims & objectives examples & best practice strategy & measurement who, why & what? listen! social media in lessons design your experience control, support & governance content planning Secondary, Primary, University focus
Favourites:
Facebook
Twitter
Google+
Sio.si (and other teacher networks) you said... ?? what are the key LO?
how can social play a role?
what is the key critical activity?
evaluation?
expansion? Languages Sciences Events team PR and press
teams Social Media in Education Dom Graveson: @dombles | dombles.wordpress.com compare and report:
information
interaction
learning
integration w/SM
innovative methods sirikt.si sio.si zrss.si social media 101 } Facebook
Twitter
linkedIn
Pinterest
YouTube
Google+
...your suggestions? google docs - A1 google docs - A2 Project review what is your focus for this workshop? google docs - A3 organisation strategy communication strategy social media strategy soc med. tactics Facebook page reflection & summary of part 1 any questions?
Do you understand WHY you are doing S/M?
do you know your audience? role play: develop some questions that the persona might ask! google docs - A4 persona development google docs - A5 Have a go yourself! www.socialmention.com breaktime! google docs photograph your design, take notes Rules RESPONSIBILITY } and have fun! :) elective activities part 1 part 2 reflection & summary of part 2 start here not here! try it yourself @ klout.com can you suggest where an actionable metric beats a vanity metric? how might you introduce hub & spoke? stickies! google docs - A6 Personas & habits of online use interest groups & be creative ! prepare some questions for each group! drawings... gdocs scribe... leader... can you create an idea for a few of these? Aim: To understand Social Media / start work on your project! Project DOM - Social Media in Schools, Teaching & Institute ...& tweet us #socmedslo skills we will learn > the process Evaluate social media platforms
know the what, why and how..
and decide for yourself Step 1 Step 3 Best practice examples
Find great examples
Review other's work
Get the inspiration you need Develop a strategy
What are we trying to achieve?
Why are we doing this?
How will we measure? Step 2 Understand your audience
Personas:
Who are we talking to?
How can we help them?
Desired behaviour?
Listen! Step 4 Activities:
Lessons and activities in class
Design task
Content choose your domain & schedule updates
Governance & guidelines Step 5 Develop your project!
Support from the groups
Share your experiences share this Prezi - http://bit.ly/socmedslo Social proof
Authority
Scarcity
Like
Consistency
Reciprocity Remember the 6 social behaviour pillars work for any organisation: ...how will you engage your audience? {
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