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Transcript of Rhetoric
Areas that might offend the audience
A different outlook or perspective in reference to objects, groups, or people
Typically judgement towards someone or something
A personal and sometimes unreasoned judgement
Affects the reader
http://en.wikipedia.org/wiki/Bias Context of a Message vs. Purpose Rhetoric is always situational
Context: the occasion or the time and place it was written or spoken
Purpose: goal that the speaker or writer wants to achieve
The purpose is found within the context
When we read a text, we first ask about the context that it was written in
Then we discover the purpose from the context
From this, we can determine the speakers proposal, argument, mood and emotions, etc. Rhetoric The art that aims to improve the speakers attempt to inform, persuade, or motivate a particular audience
Aristotle considers it to be both logic and politics that are necessary to persuade someone
The study of effective speaking and writing in persuasion
Must include both sides of the argument
www.youtube.com/rhetoric The Rhetoric Argument Thesis/claim/assertion: clear, focused statement
Subject: topic of argument
Speaker: one presenting the argument
Audience: who speaker is trying to convince, or who the subject is directed towards
(Shea, 2008, pg 6) by Jessica Singer Rhetoric What is rhetoric
and why is it
important? ability to see what is persuasive in every given case thoughtful activity with good communication The Rhetorical Triangle Interaction between the audience and the speaker about a subject using structure and language to prove an argument
The speaker speaks to the audience trying to get the point across
(Shea, 2008, p. 6) Appeals to...
(Shea, 2008, p. 6-12) Logos
(Shea, Logos, p. 4) Pathos
(Shea, Ethos, p. 6) Ethos
(Shea, Ethos, p. 4) Character
Demonstrate that they are credible and trustworthy
Demonstrates an example or view of experience
Ex-alcoholic discouraging children from using alcohol Shows concern
Speaker establishes ethos through discourse itself A specific tone is set Reason
Offers clear rational ideas Uses clear rational, examples, statistics as support Emotion
Language is chosen wisely for the reader
This engages the emotions of the audience Use a sequence of words with strong, positive connotations Use description that the audience understands Discusses the counterargument
Anticipates objections or opposing views Connotations
Examples: greatest, wonderful, honored, grand, blessing
A well known description that his audience understands
Words that the audience may be familiar with to better their understanding
(Shea, 2008, p. 6)
A common understanding or association in a word or phrase
A negative term for writing designed to sway opinion rather than present information
(Shea, 2008, p. 6&1012) Polemical
An argument against an idea usually regarding philosophy, politics, or religion
(Shea, 2008, p. 6&1011) Interaction between the audience and the subject!
The audience is who the speaker is trying to address
The subject is the topic that is being addressed
Therefore, the subject is what the audience is being informed or convinced about
The subject can a variety of topics or areas of interest
(Shea, 2008, p. 10) Interactions between the speaker and the subject!
The subject is the topic that the speaker addresses to the audience
It is usually an argument or position that the speaker prefers, and supports it with reasons or logos
(Shea, 2008, p. 11) www.google.com/images/rhetoric www.google.com/images/rhetoric www.google.com/images/rhetoric The End