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Dolomiti Superski - Leitner

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by

Manuel Bottazzo

on 31 January 2014

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Transcript of Dolomiti Superski - Leitner


4,000.000
skipasses sold

10,000.000
skier days sold
150,000.000
individual lift uses

1.34
Average use of same lift
on same day by same skier

ECONOMIC FACTS IN A WINTER SEASON

8 NATIONAL PARKS OF OUTSTANDING NATURAL BEAUTY
910 km2

3.000 km2
Extent proportionality
THE DOLOMITES
UNESCO WORLD NATURAL HERITAGE SITE SINCE 2009
ENTEPRENEURIAL
SUCCESS STORY

A single skipass: sens of grandeur and freedom

Cooperation of 130 private uphill lift system companies

Healthy competition between companies promoting quality elements of offer, no price competition

Independent and autonomous managerial and financial functions of the companies involved

Intensity and rationalisation of marketing activity by the companies in the entire carousel


DOLOMITI SUPERSKI
The largest ski carousel in the world
DOLOMITI SUPERSKI
GEOGRAPHICAL LOCATION, NORTH EAST ITALY
«THE DOLOMITES.
The most beautiful architecture in the world»
Arch. Le Corbusier, 1887-1965
«The world’s most beautiful mountains»
Reinhold Messner, climber
DOLOMITI SUPERSKI
Snow guarantee almost 100%
thanks to modern snowmaking systems
DOLOMITI SUPERSKI
450 uphill lift systems
640.000 persons per hour

DOLOMITI SUPERSKI
high quality accommodation
230,000 beds
2,500 ski teachers
400 mountain huts

Client origin by country
50% Italy
25% Germany
25% Europe and rest of the world

DOLOMITI SUPERSKI
DOLOMITI
SUPER
SUMMER


Conviction and decisiveness in achieving new targets

100 Lift systems
60 Lift systems companies


A single pass to enyoy emotions up on high

DOLOMITI
SUPER
SUMMER
DOLOMITI
SUPER
SUMMER
“HIKING UP!” TRANSFERRABLE DEBIT-CARD
800 units € 80,00
1.400 units € 140,00
DOLOMITI
SUPER
SUMMER
“BIKING UP!” BIKE TRANSPORT INCLUDED NOT TRANSFERRABLE
DAYS AT CHOISE 3 on 4 € 75,00
DAYS AT CHOISE 5 on 7 € 100,00
Evaluation of the tourist summer offer in the mountains
Lengthening of the summer season
Increase of the use of lift systems to 8 months per year
Improving the use of lift systems
Increase in the productivity of lift systems

DOLOMITI
SUPER
SUMMER

21 Familiy & Fun
15 Themed excursions
15 Hiking, Trekking & Climbing
14 Biking Tours
10 Sport & Wellness
9 Freeride Mountain bike
9 History
8 National Parks & UNESCO
5 Emotion tours - trekking, running, biking
DOLOMITI
SUPER
SUMMER
The 100 attractions up on high in Dolomiti Supersummer
DOLOMITI
SUPER
SUMMER
The emotion of 60 Supersummer events
20 Sport
16 Art events
15 Entertainment and cuisine
11 Biking
DOLOMITI
SUPER
SKI
-
SUMMER

The marketing
A strategy and a coordinating role in cooperation
with 15 Tourism Consortiums

Every success starts with an idea…
SELLARONDA MTB TOUR
Guided mountain bike excursion around the Sella Group and in the 4 Sellaronda valleys: Alta Badia, Arabba, Val di Fassa, Val Gardena, incorporating use of uphill facilities.
Design a mountain bike excursion around the Sella Group incorporating use of the uphil lift facilities.
IDEA
Develop a strong tourist attraction, focusing on mountain bike activities in the 4 Sellaronda valleys.
OBJECTIVE
58 km length
450 hm total altitude difference to cycle
3,730 hm total altitude difference to be covered

SELLARONDA MTB TOUR
Clockwise
53 km length
900 hm total altitude difference to cycle
3,250 hm total altitude difference to be covered

SELLARONDA MTB TOUR
Antilockwise
2008 2013
uphill lift facilities 4 14
MTB guides 4 90
bikers 70 7,200

BIKER ON TOUR
Open up the Sellaronda MTB TOUR to less well-trained and prepared persons
IDEA
Promote e-bike tourism for a sustainable and green summer tourism
OBJECTIVE
Trails on forest and gravel paths.
Charging points placed alongside trails
SELLARONDA E-BIKE= EASY
International mountain bike marathon taking place in the 4 Sellaronda valleys: Val Gardena/Alpe di Siusi, Alta Badia, Arabba, Val di Fassa
SÜDTIROL SELLARONDA HERO
International mountain bike marathon taking place in the 4 Sellaronda valleys: Val Gardena/Alpe di Siusi, Alta Badia, Arabba, Val di Fassa
SÜDTIROL SELLARONDA HERO
Develop a spectacular and important mountain bike event in the 4 Sellaronda valleys
IDEA
Promote Sellaronda MTB and mountain biking in the 4 Sellaronda Valleys as well as making the Dolomites a mountain bike destination.
OBJECTIVE
2010 500
2011 1,500
2012 2,012
2013 3,013
2014 4,014

PARTICIPANTS
40 nations and 5 continents represented
INTERNATIONAL EVENT
HEROES 2013

Leonardo Hector PAEZ (COL)
Sally Bigham (GB)
2014 UCI MTB Marathon World Series
2015 UCI MTB Marathon World Championships
2014-15 PROGRAMME
Thanking you
for your kind attention
SPECIAL THANKS
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