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Burger King Presentation.

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Naureen Qamar

on 27 December 2014

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Transcript of Burger King Presentation.

Burger King Corporation operates a chain of fast food hamburger restaurants worldwide. The company also provides franchising opportunities. Burger King Corporation was formerly known as South Florida Restaurant, Inc. and changed its name to Burger King Corporation in 1963. The company was founded in 1954 and is based in Miami, Florida. It has locations in North America, Latin America, the Caribbean, Europe, the Middle East, Africa, and the Asia Pacific. Burger King
Corporation operates as a subsidiary of Burger King Holdings, Inc.
Systems used in Burger King
The Burger King Restaurant uses three types of Information System.
Business Processes
Analysis of Business Process

University Of Bahrain.
ITIS 102

Customer Relationship Management(CRM):
Burger King uses CRM where the workers deal politely and nicely with customers to retain and attract customers.

Supply Chain Management(SCM):
The goal of this system to get right amount of products to destination with least amount of time and lowest cost & better quality.
Knowledge Management System(KMS):
Burger King use their knowledge & experience in production & manufacturing in order get good quality machinery to create good
products & using knowledge in locating new plants.
Functional Process
Cross Functional Process
A cross functional process is the process performed by different departments. Burger King Corp. performs the following cross functional
Sales and Marketing
Human Resource System

Identifying potential employees & maintaining employee records.
Senior management: planning long term labor need of the organization
Middle management: how arranging CV of staff for senior.
Operational management: if workers work properly or not.
Transaction Processing:

Perform and record daily routine transactions necessary to conduct business.
Sales and Marketing business process:

Sales and marketing process face some problems that affect their sale negatively and decrease their sale:
• Tough competition putting pressure on sales.
• The absence of one or more staff members without any excuse or going to a vacation in emergency cases.

Transaction processing System:
Transaction processing is a style of computing that divides work into individual, indivisible operations, called transactions.
Burger king corporation also face some problem in transaction system, it effects the system performance

• Has only one banking transaction employee, it effects the systems performance as just a single employee could not be able to account cash and handle stock inventory and manage transactions.

Strategic analysis:
Sales and marketing process which is important for restaurant success.
Steps to improve process:
Identify and describe existing process:

Process owners, actors: waiters, kitchen employee, delivery staff.
More strict rules for staff.
When herring new staff we inform new staff about new rules that he can’t absent if he get medical excuse, he can take a holiday for 42 days only and he sign on the contract.
Need to check staff cleanness and his look should look decent, because is effect customers.
Putting extra staff
Online delivery service
Erum Malik -- 20135639
Aysha M. Tanvir -- 20135518
Bushra Qamar -- 20135772
Arooj M. Azam -- 20126356

Other Systems :

Company uses many other systems like:

Point of sales software system
Micros/Mycom software system
Delivery & customer id software system.
Introducing new products, advertising and promoting the restaurant, Improving customer service, Managing profit
A functional process is the process which is performed by a
particular department only .Burger King Corp. performs the following functional
processes :
A business process or business method is a collection of related, structured activities that produce a specific service or product for a particular customer or customers.
Full transcript