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Master Thesis Presentation
Transcript of Master Thesis Presentation
Mobile Shopping Experience and Purchases on Google Glass
Mat. - No. 315393
First Examiner: Prof. Wolfgang Prinz, PhD
Second Examiner: Prof. Dr. Thomas Rose
Supervisor: Dr. Leif Oppermann
Summery and future work
have massive impact
on the retail industry
and significantly change the way consumers make purchases all over the world.
Consumers are looking for best offers,
faster shopping time
In the fast changing world of customer driven technology, the retailer must be seen as
Customers expect an ever increasing
that reflect their lifestyle
and social media preferences
Customers now expect mobility solutions including
payment, while IT must manage and contain
2014 - Year Of Wearable Devices
By 2018 the wearable computing market will reach to 30.2 billion dollars.
The wearable device market will grow to 485 million annual device shipments by 2018. (ABI research)
More than 75 million Smart Glasses
Design and implement Google Glass-based business scenarios in mobile commerce with focus on consumers.
shopping experience using the wearable device Google Glass, for making payment and shopping process
, while keeping it personalized.
How can wearable devices such as Google Glasses add value to the world of mobile commerce?
How can we integrate SAP Technologies with Google
Glasses for better shopping experience and purchases?
Google Glass’ Tech Specs
High-resolution display is the equivalent of a 25-inch high-definition screen from eight feet away
Photos -- 5 MP
Videos -- 720p
Bone conduction transducer
Wi-Fi - 802.11b/g
12 GB of usable memory, synced with Google cloud storage. 16 GB Flash total.
One full day of typical use. Some features, like
Hangouts and video recording, are more battery-intensive.
Any Bluetooth-capable phone.
The MyGlass companion app requires Android 4.0.3 (Ice Cream Sandwich) or higher. MyGlass enables GPS and SMS messaging.
Research groups focused on
future retail environment
Metro Group Future store
Personal shopping assistant (PSA) attached to the shopping cart
RFID (Radio Frequency Identification) technology is used for optimized retail process
Innovative Retail Laboratory
RFID technologies is used to recognize the items which are put in the basket.
Finger print sensor and an NFC reader
are integrated to the system for authentication
Location-based services are offered such as micro navigation.
Contextual learning games for Kids are provided using interactive display.
Existing mobile applications for
shopping and payments
16 million downloads of their barcode scanning application in their first three years
Barcode Scanning Apps
Price comparison for U.S. market
Better barcode recognition and user experience.
localized variants of price comparison in Germany
Prototype by SAP Research Center Switzerland allowing linking the items in the shopping list to the actual products in the store
ubiquitous access to digital shopping list.
adding items to shopping list by simply scanning the near empty items.
Existing solutions for shopping and payments with wearable devices
projects additional information
about the product directly
on the selected item.
PayPal tested its new payment system using
Bluetooth Low Energy beacons
Samsung Galaxy smart
in its on-campus Starbucks cafe
PayPal and wearables
Who are the users?
What do they want to do with the system?
40 years old
I want to do my purchases easier
when I am with my kids
Doctor at hospital
Married and has 2 small kids
Wants to do fast and hands free shopping
First user evaluation
Introduce the idea of the system to users and see how easily they can interact with the system
The first paper prototype has been tested with 5 users.
More detailed functionality
and is very close to the final product using
Second User Evaluation
suggestions for improvement
shopping and payment while having
at POS using
SAP Mobile Platform
Create Grocery List
Check Grocery List
Create Shopping Basket
Self Checkout with Google Glass
Check Account Balance
JAVA programming language is used
Java Runtime Environment has been installed
Eclipse has been used for development environment stalled
Provides a service-oriented architecture for dynamic, real time integration, and rapid application development.
supports payments and transactions processing
pay at merchants, pay bills as well as transfer funds.
payment processing is possible:customer authorization, authorization cancellation, capturing transaction details, refunds, etc.
consumers can send,receive, transfer money using e.g. Stored Value Account(SVA).
Method and Procedure
10 users have participated in the user evaluation
Exploring the Google Glass
Starting prototype evaluation
Observing users' behavior and taking notes
1. Start the application
2. Check the account balance
3. Check the grocery list
4. Buy MILK and HARRIBO
a. Check the price and information about product and add the item to the shopping basket
b. Pay for the items
5. Add bread and butter to the shopping list
Scanning Items and creating shopping basket
Self-checkout with Google Glass
Adding items to grocery list with voice
Basket Code is too long
Physical interaction with POS
Scanning of the items is taking sometimes long
Summary and future work
Creation of a system on Google Glass, that allows hands-free shopping and purchases.
Users can now easily get the information of
the products, create shopping baskets , grocery lists, while having both
, which makes the shopping process much more convenient.
Self-checkout with the Google Glass, integrating with Google Glass with SAP Mobile Platform
Comparison of our Google Glass-based prototype to
Retailers do not need to invest money in the hardware of a smart trolley.
Our solution with Google Glass offers payment possibilities using a digital mWallet instead of a cash or credit/debit card payment
While smart trolleys are limited to the location of the store , Google Glass based solution can also receive personalized offers anywhere
Comparison of shopping experiences with Google Glass and smart phones :
Google Glass offers a hands-free consumption of information and shopping experience , which is the major differentiation to a smart phone.
The integration of Mobiliser platform with Google Glass enables SAP to position the product Mobiliser into different other industries, if the user gets used to the glass device.
As we can see from the user research,people are keen to adapt the Google Glasses for their daily shopping experience, as soon as the glass is affordable and widely used in everyday life.
Skip the physical interaction with POS by using e.g. BLE beacons to send the identification number
Collaborative shopping lists
Synchronized grocery lists with the shopping cart
Location based services
User authentication solutions for security
Coupons , loyalty points