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Master Thesis Presentation

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Lusine Stepanyan

on 6 November 2014

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Transcript of Master Thesis Presentation

Agenda
Related Work
Introduction
Mobile Shopping Experience and Purchases on Google Glass
Master Thesis
Our system
Lusine Stepanyan
Mat. - No. 315393
First Examiner: Prof. Wolfgang Prinz, PhD

Second Examiner: Prof. Dr. Thomas Rose

Supervisor: Dr. Leif Oppermann
Introduction
Related Work
Our system
Evaluation
Summery and future work
Online and
mobile technology
continues to
have massive impact

on the retail industry
and significantly change the way consumers make purchases all over the world.
Consumers are looking for best offers,
easier access
of information,
faster shopping time
and flexible
payment methods.
Motivation
Problem Definition
In the fast changing world of customer driven technology, the retailer must be seen as
techno-current
and
relevant
.
Customers expect an ever increasing
expanded shopping
experience
and
personalized offers
that reflect their lifestyle
and social media preferences
Customers now expect mobility solutions including
payment, while IT must manage and contain
costs
2014 - Year Of Wearable Devices
By 2018 the wearable computing market will reach to 30.2 billion dollars.

The wearable device market will grow to 485 million annual device shipments by 2018. (ABI research)
More than 75 million Smart Glasses
Wearable Devices
Market
Design and implement Google Glass-based business scenarios in mobile commerce with focus on consumers.


Hands-free
shopping experience using the wearable device Google Glass, for making payment and shopping process
more convenient
and
faster
, while keeping it personalized.
Our Goal
How can wearable devices such as Google Glasses add value to the world of mobile commerce?
How can we integrate SAP Technologies with Google
Glasses for better shopping experience and purchases?
Research questions
Google Glass’ Tech Specs
Display
High-resolution display is the equivalent of a 25-inch high-definition screen from eight feet away
Camera
Photos -- 5 MP
Videos -- 720p
Audio
Bone conduction transducer

Connectivity
Wi-Fi - 802.11b/g
Bluetooth
Storage
12 GB of usable memory, synced with Google cloud storage. 16 GB Flash total.

Battery
One full day of typical use. Some features, like
Hangouts and video recording, are more battery-intensive.

Compatibility
Any Bluetooth-capable phone.
The MyGlass companion app requires Android 4.0.3 (Ice Cream Sandwich) or higher. MyGlass enables GPS and SMS messaging.
Research groups focused on
future retail environment
Metro Group Future store
Personal shopping assistant (PSA) attached to the shopping cart

Authentication

Intelligent scale

RFID (Radio Frequency Identification) technology is used for optimized retail process

Self-checkout
Innovative Retail Laboratory
RFID technologies is used to recognize the items which are put in the basket.
Finger print sensor and an NFC reader
are integrated to the system for authentication
Location-based services are offered such as micro navigation.
Contextual learning games for Kids are provided using interactive display.
Existing mobile applications for
shopping and payments
ShopSavy
16 million downloads of their barcode scanning application in their first three years
Barcode Scanning Apps
ScandIt
Price comparison for U.S. market
Better barcode recognition and user experience.
Barcoo
localized variants of price comparison in Germany
Grocery lists
Prototype by SAP Research Center Switzerland allowing linking the items in the shopping list to the actual products in the store
iGrocer
ubiquitous access to digital shopping list.
adding items to shopping list by simply scanning the near empty items.
mPayment solutions
Google Wallet
Pay Pal
Square Wallet

Existing solutions for shopping and payments with wearable devices


projects additional information
about the product directly
on the selected item.
SixthSense
PayPal tested its new payment system using
Bluetooth Low Energy beacons
with
Samsung Galaxy smart
wearables
in its on-campus Starbucks cafe
PayPal and wearables
Design
Implement
Analyze
Who are the users?
What do they want to do with the system?
Alice
40 years old
I want to do my purchases easier
when I am with my kids
Doctor at hospital
Married and has 2 small kids
Wants to do fast and hands free shopping

First user evaluation
Paper Prototype
Introduce the idea of the system to users and see how easily they can interact with the system
The first paper prototype has been tested with 5 users.
High-fidelity prototype
More detailed functionality
and is very close to the final product using
UXPin
.
Second User Evaluation
positive feedback
suggestions for improvement
Implementation
Concept
More Convenient
and
faster
shopping and payment while having
hands free

Self-Checkout
at POS using
Google Glass
and
SAP Mobile Platform

Features
Create Grocery List

Check Grocery List

Scan Products

Create Shopping Basket

Self Checkout with Google Glass

Check Account Balance

Technology
Development environment
GDK

JAVA programming language is used

Java Runtime Environment has been installed

Eclipse has been used for development environment stalled

SAP Mobiliser
Provides a service-oriented architecture for dynamic, real time integration, and rapid application development.
supports payments and transactions processing
pay at merchants, pay bills as well as transfer funds.
payment processing is possible:customer authorization, authorization cancellation, capturing transaction details, refunds, etc.
consumers can send,receive, transfer money using e.g. Stored Value Account(SVA).
DEMO
Evaluation
Participants
4 females
6 males
Method and Procedure
10 users have participated in the user evaluation

Exploring the Google Glass
Starting prototype evaluation
Evaluation script
Observing users' behavior and taking notes

Results
1. Start the application
2. Check the account balance
3. Check the grocery list
4. Buy MILK and HARRIBO
a. Check the price and information about product and add the item to the shopping basket
b. Pay for the items
5. Add bread and butter to the shopping list
Feedback
Scanning Items and creating shopping basket
Self-checkout with Google Glass
Adding items to grocery list with voice
Basket Code is too long
Physical interaction with POS
Scanning of the items is taking sometimes long
Feedback
Summary and future work
Main Contribution
Creation of a system on Google Glass, that allows hands-free shopping and purchases.

Users can now easily get the information of
the products, create shopping baskets , grocery lists, while having both
hands

free
, which makes the shopping process much more convenient.
Self-checkout with the Google Glass, integrating with Google Glass with SAP Mobile Platform
Discussion
Comparison of our Google Glass-based prototype to
Smart Trolley:
Retailers do not need to invest money in the hardware of a smart trolley.

Our solution with Google Glass offers payment possibilities using a digital mWallet instead of a cash or credit/debit card payment

While smart trolleys are limited to the location of the store , Google Glass based solution can also receive personalized offers anywhere
Comparison of shopping experiences with Google Glass and smart phones :
Google Glass offers a hands-free consumption of information and shopping experience , which is the major differentiation to a smart phone.
The integration of Mobiliser platform with Google Glass enables SAP to position the product Mobiliser into different other industries, if the user gets used to the glass device.
Summary
As we can see from the user research,people are keen to adapt the Google Glasses for their daily shopping experience, as soon as the glass is affordable and widely used in everyday life.
Future Work
Skip the physical interaction with POS by using e.g. BLE beacons to send the identification number
Collaborative shopping lists
Synchronized grocery lists with the shopping cart
Location based services
User authentication solutions for security
Coupons , loyalty points
THANK YOU
Q&A
Full transcript