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COMPORTAMIENTO DEL CONSUMIDOR

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by

Adriana Mendoza López

on 3 October 2013

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Transcript of COMPORTAMIENTO DEL CONSUMIDOR

COMPORTAMIENTO DEL CONSUMIDOR
Se define como las actividades del individuo orientadas a la adquisición y uso de bienes y/o servicios, incluyendo los procesos de decisión que preceden y determinan esas actividades. Acciones que el consumidor lleva a acabo en la búsqueda, compra, uso y evaluación de que espera servirán para satisfacer sus necesidades.
COMPORTAMIENTO DEL
CONSUMIDOR
MOTIVOS POR LOS QUE EL
CONSUMIDOR COMPRA
TIPOS DE IMPULSO
EMBUDO DEL CONSUMIDOR
CONVERSION
VENTA
MODELOS DEL COMPORTAMIENTO DEL CONSUMIDOR

PROCESO DE
DECISION DE COMPRA
Full transcript