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Bespoke Tailoring / Dissertation

Anatomy of a dissertation
by

Arthur Chauvin

on 24 June 2014

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Transcript of Bespoke Tailoring / Dissertation

Why?

Personal interest
Where did it come from?
Global luxury trend
How?
How?

Research
Bespoke and Made to Measure tailoring
Anatomy of a dissertation
How?

Interviews
Store visits
Research
Analysis
3 Key Parts
Technical, Historical and Stylistic approach
Market and consumer analysis
Economic analysis of the sector
What observations did I make?
British influence is undeniable
...
but Italian reputation outside Europe is better

Interviews
Olivier Saillard
Hugo Jacomet
Heritage
Tradition
Craftsmanship
Hand-made
Local
Custom-made
Timelessness
Status
The new key words of luxury
Luxury menswear market is growing

...
faster than womenswear market

BRIC countries are male-dominated market
...
and the rich crave for customized products
Traditional tailors cannot make economies of scale
...
yet cope with savvy marketing strategies
The future on tailoring relies on three key aspects
...
Technology
And... it fits within my future projects
Thank you for your attention!
My increased knowledge has already proven useful
The subject is more relevant than it may seem.
...
Education
...
Investment
Full transcript