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B2B - Online Marketing
Transcript of B2B - Online Marketing
can all provide free R&D
Post on your social media sites,
email and call them. www.google.com/reader prospects Industry RSS Feeds, blogs, websites, podcasts etc collect your thoughts Crowdsourcing for research Social media pages and real people Survey them Clean up your data Manage your projects R A I D P R A P D I R A P I D website It's all about you and why you should Trust us SOcial media Website LEAD GEN & CONVERSION Check your brand Facebook Sign up and collect all your friends
Then register a business fan page using your business name.(in that order)
Research your competitors to benchmark. Register account in your business name
Read this guide : http://mashable.com/guidebook/twitter/
Search for relevant business topics to benchmark langauge and content twitter Dedicate resources and time
Set up blog site, Wordpress or Posturous
Decide on a focus & write great content
Ecourage referral your blog linkedIn Register business account name
Research industry and competitors
Connect with and get recommendations their blogs Identify 2-3 blogs in your industry
Regularly read & participate
Make friends with the writer integrate Multimedia don't forget Social Media Analytics buzzlogic
Sentiment Metrics Search Facebook
Filtrbox CRM FREE PAID consistent user name for seo Measure at every action
who is visiting
where they come from
what they do
where they go Prospects to Leads to Sales A P I D R R A P I D Test and Measure AdWords Search
Order & Pay R P I D A R A P D I Business to Business Marketing Online strategy, tactics and tools 2011 Adwords