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ZARA CASE

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by

Maria Gomez

on 19 April 2010

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Transcript of ZARA CASE

ZARA
"the fast and furious giant of fashion" Zara company
Description Supply chain
Raw material
Desgining
Manufacturing
Warehousing
Retailing


Horizontal and vertical system
Benefits of vertical system
Loyalty
Styles: limited period
Exclusivity
Distribution
Disadvantages of the system How logistics adds value?
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